Conversation with Neal Schaffer

Terri Nakamura, Hunter Huntington the Maine Coon, and Neal Schaffer

Exciting things have happened since I published my book, Blogging on Instagram: Engagement Writing on One of the World’s Best Social Media Platforms.

One of the most surprisingly fun experiences has been doing podcast interviews. For those of you who listen to podcasts, you might not be aware of what goes into making them happen.

Each host has his/her own protocol for preparing for a podcast episode. Many conduct pre-production “meetings,” to prepare the guest. The pre-conversation could touch on sequence, types of questions and other things to expect. I’ve found it helps me be relaxed going into an interview because I understand what is going to happen.

Others hosts do zero prep and let the podcast interview become a spontaneous conversation. This is more like “My Dinner With Andre,” a 1980s movie of a 2-hour dinner conversation. They’re often entertaining but this format can leave a guest with a feeling of uncertainty.

There are also pointers for a guest. I found some terrific suggestions from Billy Samoa, CEO and co-founder of Podify, and shared them in an Instagram blogpost.

I recently listened to Celeste Headlee, an award-winning journalist, professional speaker, 20-year veteran of NPR, talk with Jaime Jay about what goes into making a great interview happen. She offered some great advice the best podcasters have employed in preparing me to be a guest on their shows.

It was exciting to finally meet Neal Schaffer at a pre-production meeting. He described our interview “as if we we ran into each other at a conference, and had a conversation where people overheard us like a fly on the wall.” So the interview was a conversation, but Neal also prepared by doing research. The result revealed unexpected information in a fun and interesting way.

Please give a listen to Episode 29 of Neal Schaffer’s “Your Digital Marketing Podcast.

Thanks for listening!

Grow Your Instagram Naturally

Podcast: When It Worked | Host: Julian Leahy – 11/29/21

Click graphic to listen:

Description from John Leahy podcast interview with Terri Nakamura

“I made a concerted effort a few years ago to grow my following. I would try to find somebody who posts similar content to me and I would follow them. I would see the kinds of people they were following and if you look at their list you can kind of tell if somebody looks like they’re kind of in the same niche that you’re in. If you follow those people there’s a pretty good chance that they’ll follow back and that’s kind of what I did for about a year trying to grow my following because I was stuck at 3 500 for years and years before that.

On Automatic Instagram Tools

“I did it manually because I think instagram really frowns upon people who use apps and services to get there. They can tell somehow, so I don’t advise you to try to cheat.

“The big shortcut is buying followers and they can definitely tell when people are just fake followers. On instagram you can end up actually losing your account if they figure out that you’re doing things like that.

“I was just doing it by hand. I would follow like 20 people a week or something like that so it wasn’t wasn’t highly efficient or fast but it was faster than if I did nothing at all.

‘At least with follow backs you know they are real because you picked them out and followed them in the first place. If you just do nothing but follow back those who followed you, you will just end up following bot accounts which are useless.

What Is Blogging On Instagram?

“It’s a disruptive approach to blogging. If you have spent a lot of time trying to develop a blog from scratch you will find that it is a lot of hard work. You basically have to cultivate a mailing list and subscribers in order to have any kind of traction on a blog.

“However, with instagram it’s completely different. Let’s say you have 100 followers on instagram it would take a long time for you to develop 100 subscribers on a blog.

“You already likely have this audience on instagram and that audience is very amiable to see what kind of content you’re posting. So you have this channel where you have an automatic audience.

“It’s pretty unbeatable access to your audience because they really want to be there. They’re not having to be cajoled into clicking a link or making a big time investment because there is a 2200 character limit on instagram. You’re not going to ever be required to read 5000 words of a blog post. Instagram keeps things to a pretty magic manageable length.

Why This Works

“It just cultivates a lot of engagement. The engagement part of it is what’s really unique because it’s like there’s a dialogue that takes place between your followers and you and makes them feel more connected to your brand.”

Available on Amazon:

Available at Elliott Bay Book Company, Seattle, WA

https://www.elliottbaybook.com/book/9781637304471

Episode 51: Terri Nakamura – Harnessing the Power of Social Media

Thoughtrow Podcast | Hosts: Rod & Inci Jones | 12/2/21

Click image to listen

SHOW NOTES – Thoughtrow Podcast

Episode 51: Terri Nakamura – Harnessing the Power of Social Media

In this episode, show co-hosts Rod & Inci Jones share their quote of the day and motivational thought, and then discuss the pros & cons of social media and how its impacted their social media presence.

After Rod & Inci’s brief discussion, they introduce Terri Nakamura, who is a Social Media Consultant, Designer, Writer, and Author of “Blogging on Instagram: Engagement Writing on One of the World’s Best Social Media Platforms”.

Their guest Terri Nakamura discusses with them the power of blogging on Instagram and its benefits. Teri shares her tips on how to be more effective in building your brand and notoriety on social media.

She gives the number one takeaway from the interview today, and what would benefit people most when it comes to building their social media presence.

Paperback and eBook available on Amazon

On Barnes and Noble:

https://www.barnesandnoble.com/w/blogging-on-instagram-terri-nakamura/1140055219?ean=9781637304471

On the shelves at Elliott Bay Book Company, Seattle

https://www.elliottbaybook.com/book/9781637304471

Instagram Then and Now

A Brief History

I’ve been using Instagram since April of 2011 when the site was about 6 months old. It seemed like a creative challenge and I didn’t know if I was up to the task. Back then I was most likely shooting photos with an iPhone 4 or 4s (can’t remember which) capturing images at less than 400 pixels per inch. By comparison, the Pixel 2 and Pixel 2 XL I now use are capturing 12.3 megapixel images—so massively greater image clarity is possible.

Looking back at my early photos, they look kind of awful. Despite some images with halfway decent composition, the clarity is “not good.”  Below is a sample, and you can follow the link to blog post with more examples and “tips.”

6013 - 6028 (c) 2013 terrinakamura.png

Minimal Activity = Stagnant Follower Count

I’m not good at “gaming” followers, and unlike many of the huge accounts out there, I have never bought any. So while I was doing “okay,” my account was never great. Then it got worse. In 2016 I accepted a full-time job. It was demanding and negatively impacted my ability to create and engage on most of my social channels, including Instagram. I was basically on “maintenance mode.” I tried to post an image most days, but weeks or months would go by, and I would “like” a bunch of photos, but I wouldn’t exchange comments with anyone! Needless to say, my account stagnated, I lost followers, and I’d be lucky to get 30 or 50 “likes on an image. I was stuck at about 2800 followers and nothing I did seemed to make a difference.

Some of you who know me pretty well are aware I left my job about a month and a half ago. The reason is long and boring, but suffice it to say I’m on the road to recovery and feeling better each day, and one thing that has been soul replenishing is reconnecting with people on social media. Engagement has been essential. I’m now up to about 4100 followers and have made lots of fabulous connections with fun and interesting new people.

Ramping Up

Assessing my Instagram situation, I realized there are now a lot of great photographers  there, some of whom have massive audiences, and I seriously needed to up my game. The first order of business was to be more thoughtful about what I was shooting; then looking at how I was prepping the work, and how I framed the image’s narrative. I’ve been a brand partner of Verizon for about 5 years and I wanted to do a better job representing their products and service, so it meant changing up the way I had been doing things. Instead of “maintenance mode,” it was more like, “Banzai!”

Before and After

I’m going to share a series of “before and after” photos, so you can see what a difference it makes to properly prepare your images. This means cropping, sharpening, adjusting contrast, boosting the color saturation, and applying filters.

Here goes:

Maker:0x4c,Date:2017-11-19,Ver:4,Lens:Kan03,Act:Lar01,E-Y

Kind of a “blah” shot of Alki Beach, right?

After being cropped, adjusted and filtered, it looks so much more interesting, AND detail in the bird that I didn’t even know was there, shows up.

©Terri-Nakamura_Alki-Beach-IG-20180627_232201_127

One thing I’d like to say about Instagram — there is no shortage of brainy people there. Seems that each time I post something and don’t know what it is, a number of viewers will chime in and school me! An example is this shot below. I didn’t know what the flower was, and boy, did I get some great feedback!

Maker:0x4c,Date:2017-11-19,Ver:4,Lens:Kan03,Act:Lar01,E-Y

The bee isn’t very apparent. Maybe because there are many distracting things in the shot, plus the color is subdued.

©Terri-Nakamura_Allium-bee-IG-20180721_205509_931

That’s better! And as Verizon says, “Better Matters!” And for the record, the flower is an Allium.

Reg Saddle @zaibatsu and I frequently discuss things like what the algorithms are rewarding or penalizing, and how it affects what we do. One of the things we go back to is what our audiences want. Think about what you post and which things get the most traction.

Here’s something “off the beaten path” for my feed — a glassblower in the Glassy Baby hot shop, not far from where I live. One of the most necessary steps was to crop this photo. You’ll see what I mean.

Maker:0x4c,Date:2017-11-19,Ver:4,Lens:Kan03,Act:Lar01,E-Y

Interesting but a lot going on, right? Below: where the action is.

©Terri-Nakamura_GlassyBaby-IG-20180723_215223_959

Maker:0x4c,Date:2017-11-19,Ver:4,Lens:Kan03,Act:Lar01,E-Y

My “boyfriend,” Hunter. Dark. But cropped and adjusted:

©Terri-Nakamura_Hunter-IG-20180728_221254_803

I don’t know about you, but our cats are shedding like crazy!

Maker:0x4c,Date:2017-11-19,Ver:4,Lens:Kan03,Act:Lar01,E-Y

So my brother-in-law is the head of the California Leafy Greens Board. His wife (is she my sister-in-law?) said this is NOT a thistle. But man. I’ve never seen an artichoke this tall. The main thing is, too much is going on and did you see the bee? Take a look:

©Terri-Nakamura_Thistle-bee-IG-20180727_223213_153

I almost hate to show you this one. Check out this tree photo, taken on a dreary Seattle day in late spring. I have a thing about shooting UP a tree. This is a classic case.

©Terri-Nakamura_Tree-20180417_190945.jpg

I didn’t like the way the trunk was drawing the eye away in the bottom right corner. Cropping was calling. But how about those colors? Drab!

©Terri-Nakamura_Tree-IG-20180714_234817_201

Through the miracle of filters, the tree came to life!

Maker:0x4c,Date:2017-11-19,Ver:4,Lens:Kan03,Act:Lar01,E-Y

So this is a weird one. I noticed this magnolia blossom was so heavy, the bough brought the blossom to my eye level. When I peered inside, I was like, “WHAT?!?” Very cool, but I knew there was potential in making this better. As shown below, I cleaned up the shot, and there is now more detail and clarity.

©Terri-Nakamura_Magnolia-bees-IG-20180731_223407_789

Yes, folks. The bees were having a cabana party! Interestingly the following day, ZIP.

Maker:0x4c,Date:2017-11-19,Ver:4,Lens:Kan03,Act:Lar01,E-Y

This shot is just plain beautiful any way you look at it. But even something this perfect can look better through cropping and a number of adjustments.

©Terri-Nakamura_Wild-roses-IG-20180713_221643_086

Things to Try

So, you can see that even a somewhat hopeless-looking photo has potential. It’s about post-production. Some things to think about:

  • Composition
  • Cropping
  • Color Adjustment (including saturation)
  • Ambience
  • Sharpening
  • Clean up
  • Filters

I’ve witnessed incredible transformations of the images posted by beginners who then found their mojo. Their photos went from “not good” to amazing!

If you’re on Instagram and follow me, simply post a comment on one of my images to let me know that you’re following, I’ll reciprocate! Here’s a link to my feed: https://www.instagram.com/terrinakamura/

If you’re NOT on Instagram, what are you waiting for? 🙂

If you have any questions or comments, I would love to hear from you. Just let me know!

More about Terri:

Her store on Alki Beach: Alki Surf Shop
Terri Nakamura Design
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

Alki Surf Shop Turns 4!

Alki Beach-June 2015-© Terri Nakamura (2).jpg

Next month will mark the four-year anniversary of a small journey my husband, David Horsfall, and I started in 2014. Alki Surf Shop began as an online store that became a brick and mortar reality once we were able to locate retail space on Alki (pronounced ALK-eye) Beach. Retail spaces are rare, and it was through a chance conversation that we learned of an imminent storefront space opening up. Tucked around the corner from Homefront, the most popular ice cream store on the beach, it’s not the easiest place to find, but people find us, and somehow we’ve become a destination of sorts. We’ve cultivated a loyal base of customers—many of whom have become our friends. Our fans and supporters want us to succeed, and they bring in friends and family whenever they have visitors, from everywhere.

It’s been an amazing learning experience, and I can say with certainty we are doing most everything more intelligently than when we started (there is always room for improvement, though). Along the way we have met thousands of people from all around the world and have 4 volumes of guest books to prove it. Packed on every page are drawings, messages of goodwill, and touching expressions of friendship spanning every continent and country, often written in the language of the visitor.

In the store’s nascency, I brought in a Nokia* tablet to use, but eventually we needed full-powered computer and replaced the tablet with a 21’ iMac. Our music continues to be piped out onto the sidewalk with a UE Boom* that it has been in use nearly every day for the past 3 and a half years and is still going strong! We have a WeMo* camera for security, and our Verizon service has even rescued us when our credit card terminal service was down by enabling us to use Square to process transactions. This is all to say, for a very low tech-looking, laid-back beach store, we depend on technology to keep the wheels turning each day.

It’s gratifying that beside that fact that we offer a valuable service, our business provides so much joy to our visitors. Most people enjoy the friendly vibe where we take time to learn where people are from and what brings them to Alki. Each day we have customers hug us as they’re leaving. How many businesses can say that? And many exchange a conspiratorial wink with us when they introduce new people to our store. They whisper, “Are you going to do the ‘horn,’” which is actually the blowing of a conch shell and shouting of “mahalo” as customers depart.

Seafair Pirates © 2015 Terri Nakamura.jpg

We’re in the midst of our busy summer season and look forward to some fun upcoming 2018 events:

Beside the special events above, on an everyday basis there are things happening — Saturday salsa dancing, volleyball tournaments, beach parties at the fire pits, paddle boarding, bicycle rentals, and happy people everywhere.

Looking out at the view from our store and seeing the Olympic mountains and Puget Sound, we are reminded that life is better on a beach.


 

We’re grateful to our real-life and social media friends from Twitter and IG who have visited Alki Surf Shop. If you’ve visited the store please let me know so I can add your moniker here!

@queenhorsfall @jackandpele @muz4now @lorimcneeartist @jenniferannegood @nixkuroi @felicelam @blueweed_songs @becauseuarehere @savvyangie @kurt.nac @Joe996s @sheelala @lemness @wasian206 @dougplummer @michipeterson @lindacriddle @kennapete @lindafreeman_ @jshuey @thidekow @ryankanemagic @vickiehorsfall @freshprinceofmi @crimsonlotustea @x2tap @jrome2032 @hollymariephotos @slydehandboards @feliciakayne @artistpoint @mikedadams206 @horsfallscott @georgesta3000 @PutBarber @lupdesign @lindabrill


More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura Design
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

*Verizon generously provided us with technology used at our store.

 

Mind Officially Blown at #CES2018

c2a9-terrinakamura-2018-ces.jpgLast month I was invited by the Consumer Technology Association (CTA) to attend the 2018 Consumer Electronics Show (CES) in Las Vegas, NV. It was my first-ever experience at CES, and I had the honor of attending as a Key Online Influencer. My badge was met by curiosity as well as respect. I was given a press credential that was a special all-access pass to all of the various venues, and I was also able to use areas reserved for journalists, bloggers and major media from all over the world. I met inventors, CEOs, educators, international executives, journalists, geeks, and all manner of people who were working the showroom floors. It was incredibly exciting!

google-mini-ces2018-c2a9-terrinakamura.png

My donut and Google Mini outside the Google Donut Shop #CES2018

I spent the first day wandering around in a surreal haze of light, sound, motion and colors, with electronic eye candy in every direction. My real-life friends and family know I lack an internal gyroscope, so it wasn’t surprising that it took me two days to get a good handle on where things were. I can’t adequately describe how huge CES is. And it’s not limited to the Las Vegas Convention Center — there are CES events taking place in hotels and other venues all up and down the Las Vegas strip. Some of the things I saw and experienced were so amazing, there were times I simply wanted to share with someone! Like the moment I went into the Google Donut Shop and won a Google Home Mini, I had to call Reg Saddler @zaibatsu immediately!

There were amazing displays of OLED screens (like the one shown in the video below), phones, cameras, drones, robots, speakers, VR (virtual reality) headsets, and AI (artificial intelligence) integrated into everything from cars to personal assistants, games and more. There were accessories for everything, including accessories for your accessories. There were phone cases, and stuff to clean your phone cases or stuff to protect screens before you put your device into a case, and beautiful and utilitarian gadgets for every imaginable purpose. There were drones, bicycles, motorcycles, and there were cars, cars, CARS. I had no idea the huge role cars would play at CES.

I became interested in autonomous vehicles and spent a lot of time talking with various chip designers about self-driving vehicles, which, up until that point, weren’t of serious interest to me. But after CES, I was ready to roll. Almost. A friend, Doug Dobbins @takesontech, was arranging to have me picked up by a self-driving BMW. Um…wait. Did you say 7:30 AM? It was tempting, but I didn’t know what I’d do once I arrived at CES and had to wait an hour and a half for the convention center to open. Probably I blew it when I said no, but something tells me I’ll have another chance to ride in a self-driving vehicle one day.

sensors-on-intel-autonomous-car-c2a9-terrinakamura-ces2018.png

This is a cool looking plexiglass model by Intel, showing the placement of dozens of sensors (represented by the aqua colored lights) that gather data from all directions to protect passengers in autonomous vehicles.

I’d like to explain something I didn’t understand about self-driving vehicles: They aren’t simply cars that drive around by themselves using a GPS. There are dozens of sensors located around, in, on, and under the car. And at all times the sensors perceive data: objects, traffic, people, motion, proximity, speed and other factors. Now stop for a moment and think about getting that phone call from your office, informing you of an urgent matter. Even hands-free, can you be sure you are not in the least bit distracted? Autonomous vehicles are always tuned in. I now feel accepting of the idea that an autonomous vehicle might, in some ways, be safer than one driven by a person!

Over the course of five days, and even being surrounded by all sorts of connected devices, I was naturally worried about running out of phone power. So I used both my Verizon MotoZ and Pixel2 to shoot most of the photos and videos posted here and elsewhere on my personal and workplace Twitter, Instagram, Facebook and elsewhere. The Motorola has a battery “mod” by Tumi, and basically was impossible to run out of juice. And thankfully, I found super connectivity in all parts of Las Vegas.

I’ve never been personally impressed by robots. I’ve seen them all my life on television, in cartoons and sci-fi films, and I know robots have changed our world forever and will continue to do so. CES was the first time I had a close-up experience. I was singularly UNimpressed by the robot that straightens up a messy room. Each action took so long, I wanted to jump over the barrier and show the robot I could perform its tasks in milliseconds. But these robots are like children—sometimes you need to stand back and just let things happen.

There were coding robots I thought were amazing, fun and cool. Children are so quick to grasp coding through the understanding of programming a robot, and there were all levels of robots, from small spheres to forms with articulated arms, legs, pincers and artificial faces. And I made contacts that could be useful to my workplace, UPrep.

Kitty Robot at CES2018 © terrinakamura

Cute kitty-faced Robot #Sanbot at CES 2018

Not all of the things you see at CES are done deals. There were concept vehicles and machines, like the Laundroid robot, that folds and catalogs your laundry (not ready for prime time) but also massage chairs, 3D images created with emitted light, medical gadgets, smart assistants and VR make-up applications where you could see what you would look like with blue eye shadow. There was even an autonomous helicopter…which didn’t inspire the same confidence I felt about self-driving cars. While most things on display are actually in production, some were conceptual and showing us what we might expect in the future. There was a hall devoted to CES innovation award winners, which included some of the most successful new design and engineering inventions of the past year.

ujet-at-ces2018-c2a9-terrinakamura.png

I saw this beautiful, light-weight, foldable electric scooter at #CES2018. It had hub-less wheels! #Ujet

CES has been around for 51 years. My real-life friend, Marsha Collier @MarshaCollier has been going for two decades. I really only became aware of it in 2008 when I would read about friends and acquaintances on Twitter who were making the trek to Las Vegas. Like SXSW, it sounded so cool. But I lacked the self-confidence to venture into such an alien world alone and didn’t know anyone well enough to buddy up. Having gone to this incredible show and spending 5 days by myself, I urge anyone to go and explore. If I can do it, YOU can, too!

Undoubtedly you find yourself meeting a lot of interesting people you would never otherwise meet. Curiosity and common interests make for easy and fun conversations. I wandered into the Gibson venue and was so glad I did. For days I could “HEAR” it from far away and didn’t know what was waiting inside until I walked in. I’m glad I saved it for my final day.

There were so many opportunities to take photos and was glad I had great devices to back me up. I especially appreciated Travis Ames, the drone rep at Uvify who allowed me to film with my hands just beyond the protective netting. And guys, I apologize for the vertical video. Ugh. I can’t stand watching them but I was kind of excited and wasn’t thinking clearly.

If you’ve never attended CES, or even if you’re not a technology geek, don’t let that stop you from going. There is literally something for everyone at the Consumer Electronics Show, whether you’re a hobbyist, aficionado of large or small screens, a music fan, a gamer, or simply curious to see what all the hubbub is about. I learned so much. If you enjoy learning, you will love CES!

I hope some day you have a chance to go to Las Vegas and experience CES. If you decide to go, book your hotel early. By the time I started looking, about a month before the show, it freaked me out. Everything nearby was booked or insanely inexpensive—like $800 a night! Luckily I found a great AirBNB about 20 minutes away, and was even able to convince the host to drive me to and pick me up after the show each day, all for about $450 total, for five days/four nights.

I owe a huge debt of gratitude to CTA (Thanks, Erica Corley!) for making the entire experience possible for me, and Richard Kassissieh @kassissieh, the assistant head of school for academics and strategic planning at University Prep in Seattle, who recognized the honor and value of the CES experience, and supported my participation.

Thanks to them, and thanks for reading! I’d love to know if you’ve visited CES, or would like to some day!


More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura Design
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

Terri on The Medium

Holiday Gifts for the Techie in Your Life

The past few weeks have afforded me opportunities to connect with friends, old and new, in real life. For a social media aficionado, there’s something special about getting to meet the people behind the half-inch avatars we encounter on Twitter.

It was great to see Suzanne Kantra @Techlicious, Megan Wristen @MeaganWristen, Josh Kirschner @joshkirschner, Terumi Johnson @helloterumi and see other familiar faces at the CTA Seattle Technology Event produced by the team at Techlicious.

But what was even more cool was to get a hands-on opportunity to check out some of the most popular tech gift ideas for the coming holidays. It was fun to take a retrospective look at what was popular in 1997 and 2017…like, “VCR*?” Remember them?

CTA RESEARCH 1997CTA RESEARCH 2007

It made me wonder how the 2017 top of the list will look in 2027?

CTA TOP TECH 2017

Personally, I enjoyed using the TREKZ Titanium Bone Conduction Headphones. The name sounds weird, but they work great! The product design is unusual, but the proof was in using them. The sound quality is rich, and because they sit outside my ears, which again sounds odd, they allow me to be aware of what’s going on around me. They were originally developed as a sports headphone, and would be a terrific gift to use while running or working out.

Another cool and affordable item was the iHome | Control wifi-outdoor smart plug, which works with Apple HomeKit, Amazon’s Alexa and Google Assistant. I don’t have my lights up yet, but it will be great to be able to control them remotely, and after the holidays, other appliances using my iPhone. “Hey Siri? Turn on the lights!”

There was a great variety of products on display. I took some photos of a few of them and loved learning about them.

Top, left to right: Ecouvacs DEEBOT 995 (it vacuums and mops your floors) ,a fun fashion Fitbit bracelet and Fitbit Ionic health trackers, Middle, left to right:  Lily Next-Gen Pro (drone), Play Impossible game ball, that takes digital action indoors and out, Samsung Gear VR powered by Oculus, Bottom, left to right: another shot of the VR headset, Amazon Echo Plus hand free smart hub, and the Lenovo Tab 4 10 (tablet for the family),

With so many amazing products out there, I’m trying to decide what I’m going to buy for Christmas this year!

Good luck with your holiday shopping!

If you’re interested in any of the products here, just click the link to find out more, or contact Danielle Cassagnol, CTA: DCassagnol@cta.tech (email) @ConsumerTechnologyAssociation (Twitter).


*VCR = Video cassette recorder

More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura Design
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

One-ring Circus

Verison One-Talk ad in Bloomberg by © terri nakamuraClose friends and colleagues know I’m a fan of Bloomberg Business Week. It’s the only publication I receive as a physical magazine. After dropping a signed first edition of Zadie Smith’s “White Teeth” in the bathtub, I vowed to never read anything more than a magazine while soaking. AND I SURE don’t trust myself to read an electronic device there.

Last night I was browsing through the most issue of Bloomberg and something caught my eye. It was a full-page ad for Verizon’s “One Talk” service, which lets calls to a users’ office phones, ring simultaneously on their mobiles.

Our family has had Verizon service since the early 2000s, and I’ve been partnering with Verizon for nearly four years as one of their national team of brand influencers. So I naturally pay attention to commercials and ads related to Verizon products and services. I hadn’t heard about “One Talk.”

Randomly and coincidentally, I have been experiencing my own, unrelated, “one ring” circus this year.

In my Google settings, I’ve listed all of my phone numbers, so when I am called on one of the numbers, ALL OF MY PHONES RING. It’s pretty crazy, but let me just say it’s rare for me to miss a call.

So in a way, I have simulated One Talk via Google Voice and I’ve found it to be convenient, hilarious and annoying.

It’s convenient to be able to get calls on all devices. Remember, “Call Forwarding” isn’t the same, because it only rings on the number you’re forwarding to (i.e., your mobile number).

It’s hilarious because seriously—sometimes four of my phones ring at once. Today a friend, Marianne Picha, called my original landline number (which is now on Google Project fi), and it rang all of my cell phones, including the Verizon line which was 100 miles away at our home in Randle. My husband had the phone with him at the house, and answered! (Verizon is an essential lifeline for us out there in Lewis County.)

It’s annoying because…ALL OF THE PHONES CAN RING AT THE SAME TIME. But this can be easily fixed. Just turn off the ringers on the phone(s) you don’t want to ring.

My family has one of the most complicated telephone communications setups imaginable. Currently it includes a landline with CenturyLink (an account established in 1974); a digital landline with Comcast; an AT&T family plan for me and our youngest son; and a Verizon family plan for me, my husband, oldest son and his wife @QueenHorsfall.

CenturyLink is an archaic system that charges separately for voice mail, call forwarding and other features. (Most phone companies include myriad features as part of the service.) We had three landlines — one for my husband, one for me and one for our dedicated fax line. It was very costly.

A few years ago I moved the fax line over to Comcast to quality for a “triple play” pricing plan. And as our landline costs continued to skyrocket, I realized we needed to prune another CenturyLink line.

Last year I decided to move my 38-year-long phone service away from Centurylink to Google’s Projectfi. The Projectfi service required me to buy a Nexus phone (in my case, a 6P). Last November, this phone came with a $499 price tag.

The Nexus 6P is a fabulous phone. The camera is INCREDIBLE, especially in low light. And the battery seems to last forever. The best part is, since I use very little data (mostly use wifi), my phone service has averaged $28.50 per month—less than half the cost of my land line service. The Nexus 6P is now about half the price, so a great deal for people who need a phone and don’t use a lot of data. The networks providing service include T-Mobile, Sprint and U.S. Cellular, so it has expansive coverage. The downside is, the Nexus is a gigantic phone. Not heavy—just huge. No way can it fit into a pocket. ALSO, the Nexus requires a USB-Type C charging cable.

Getting back to the ad in Bloomberg, I can see the value in the OneTalk service.—especially for Verizon business customers who have would benefit from seamlessly moving between landline and mobile. And it makes it possible for a business to be nimble—offering an essential and competitive edge.

One Talk is a relatively inexpensive service (looks to be around $25/month) but it requires a compatible phone set for the landline. And according to Kagan, the landline is actually VOiP—something to think about if you’re prone to power outages.

I’m proud to participate as a member of Verizon’s social media team. My posts are about my own personal experiences.  No compensation is provided, nor are favorable comments promised. All opinions are my own.

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#140conf #LA

Eight years ago I entered a bright and shiny world called Twitter. 

In 2010, I compared Twitter to a cocktail party, and I think the comparison still stands. Lots of people weave in and out of short conversations and content, with comments sometimes ricocheting like Pokéballs. About 47 of the 313 million active users “tweet” via smart phones, so Twitter’s 140 character limit makes it doable. Chatting in 140 character tweets isn’t the easiest way to carry on an extended conversation. Still, meaningful relationships can form, and when you discover a kindred spirit, it’s great!

Today I think the average person joins Twitter and feels lost. It’s not obvious what to do once you get there. I found the game changer is engaging in conversations. Once you start chatting with people, the clouds part and the Twitterverse opens up. You can pose a question and get immediate answers, and almost always find interesting people for banter or discussions. And there is an endless bounty of content to consume 24 hours a day, every day of the year.

Jeff Pulver, founder of the #140 Conference, created and produced the first #140 Brands Conference in New York City on Dec. 2, 2010. As a graphic designer who works with businesses and branding, and being a social media aficionado, I was excited to learn how brands were navigating the social media sphere. It featured dozens of speakers and panels on myriad topics

The opportunity to meet virtual friends face-to-face was fabulous! I’ll never forget the snow along the sidewalks as I walked from the subway to the venue, and the thrill of meeting for the first time, Debra Cincioni, Lori Moreno and Jessica Northey , fellow Bitrebels — Twitter #BA75 sisters.

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L-R: Jessica Northey, Debra Cincioni, me, Tommy Geraci and Sueanne Shirzay, Dec. 2010, NYC

Past #140 Conference events have featured a series of 10-15 minute presentations and 10-20 minute panels that have provided attendees with knowledge, perspective and insights into the theme of the conference. The format has been fast-paced, so if there is something you’re not too interested in, it quickly moves on to the next topic.

The SOCIAL part of social media is super special. And for first-timers, the opportunity to meet many Twitter friends in one place, in real life, is undeniably exciting.

But the educational part is equally special. The #140 Conference provides access to some of the most knowledgable people in a variety of sectors, representing a huge depth of expertise.

Fast forward to July 25 in Los Angeles 

I had the opportunity to reconnect with old friends and for the first time, meet Marsha Collier, Michele Meiche, Henie Riesinger and many others. I can only describe the moments of our meetings as pure joy!

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L-R: Michele Meiche, me, Marsha Collier, Julie Spira

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L-R: Calvin Lee and me

Over the past two months, Michele and I have been chatting on Twitter about our fond feelings for the #140 conferences. We weren’t just waxing nostalgia, although being in that place at that particular time in history was very special. Twitter has evolved and now there are many more people, and the way people and brands use Twitter (and social media in general) has changed. There is always more to learn, even for long-time users, so we concluded there is definitely a need — and isn’t it time — for another #140 conference?

At the LA event, I was hoping to talk with Jeff to see if I could convince him to organize another #140 conference. I had no idea he was aware of the conversations between me and Michele. So it was a surprise when, midway through the event, Jeff made the announcement that indeed, another #140 Conference is underway and slated to occur in Los Angeles this November. I was thrilled!

Anyone interested in Twitter, and social media in general, would benefit from attending. And some of us could find ourselves falling in love with Twitter all over again. I’m looking forward to learning what’s new, and I’m especially looking forward to meeting many new as well as long-time friends.

Earlier I mentioned how great it feels when you discover a kindred spirit on Twitter. Getting to physically meet your kindred spirit and hug them in real life is THE BEST!

Jeff invites interested sponsors to participate, and extends an invitation to all to attend.

Details to come! See you there!

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A crowd gathered around Jeff Pulver as he announced the coming #140 Conference.

The quality of the photos of the #14oconfLA gathering, shot in very low light with my Verizon Samsung Galaxy S7, impressed everyone.

And trust me when I say it’s not easy to impress a group of social media mavens!

I’m proud to participate as a member of Verizon’s social media team. My posts are about my own personal experiences.  No compensation is provided, nor are favorable comments promised. All opinions are my own.

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Daze of Our Lives

Am I Living in a Seinfeld Episode?

There Will Be Light

Two days last week, I worked at Alki Surf Shop while my husband, David, zipped over to Randle, WA, to do some work on our AirBNB house.

Shortly after I opened the store, a woman I didn’t know walked in and said, “I’m not stalking you, but you left your BMW lights on.” It turned out I’d parked in front of her house. She is also an aficionado of vintage BMWs, and didn’t want me to return to find my car with a dead battery. The woman’s name was Megan, and I discovered we both own businesses on Alki Beach.

I locked up the store and walked with Megan back to my car, opened the door and started the engine without a problem. She waved goodbye, I locked up my car and headed back to the shop.

Fast forward to the end of the day…

I walk back to my car and see the lights were still ON! OMG. Earlier, when I checked and saw my battery was in good shape, I forgot to turn off the lights!

But, to my delight, the engine started right up!

Sheesh. Old people. 

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My classic 1976 BMW 2002 is now 40 years old!

Chewing the Digital Fat at Alki Surf Shop

Our visitors are both local and from around the world. Later that day, Jim and Suzanne Skerjanc from Bellingham dropped in, and somehow, we started talking about cell phone service.

Jim and Suzanne told me about their spotty AT&T service, and how they recently switched to Verizon. And yes, this was a spontaneous conversation!

Suzanne said, “We were with AT&T, and just didn’t get a signal anywhere. I mean, at my work there was like zero signal. I had to go outside and it was still sketchy. Jim’s a realtor, so he’s all over the place—and, I mean, he HAS to have a signal.”

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Jim and Suzanne Skerjanc, happy Verizon customers

Jim told me he would be driving down a main road, and bam—his calls would drop. He noticed the bars would go to zero, then a half mile down the road, they would come back. And it happened all over the county.

When they switched to Verizon, it was completely different. They now have cell phone service everywhere they go.

“We have full service now. It’s like being in the middle of Seattle,” Jim told me. “Since we switched to Verizon, we have great, reliable coverage all the time.”

Hearing about their experiences made me proud of my connection to Verizon as a brand influencer. Maybe #BetterMatters, but in their case, #BetterWins! 

AirBNB AirHEADS

By a huge percentage, the guests at our home on AirBNB are nice and responsible people. It’s interesting to see how different age groups behave almost stereotypically. “Grownups” treat our house as their own, and leave things in great shape. Millennials, on the other hand, generally seem to have a different idea of what it means to leave a place neat and tidy, or to treat our home with care.

When we first listed our house, my friend, Reg Saddler said, “Well, you know what people do with AirBNB houses, don’t you?” (And being a newbie, I said, “No!?”) He went on, “Terri, people make pornos in them!”—which kind of freaked me out!

Last year we hosted a boudoir photographer, whom we found to be a respected commercial photographer, and totally legit. Nothing too crazy has happened so far.

Generally, when we hand over the keys, we meet our guests face-to-face, and I believe the personal connection helps ensure a positive experience on both sides. That is, most of the time.

Recently we had a group of guys make a reservation for a bachelor’s weekend. The person who booked the house specifically said to me, “We will be clean and respectful.”

© terri-nakamura-airbnb-bachelor-party

Beside filling huge garbage bags with empty booze and beer bottles, and then ruining and tossing five of our plush, hotel-grade towels into the trash without a word, this group burned through all of our firewood. And they also burned a batch of stripped maple saplings that David was seasoning to make into furniture.

Long pieces of beautiful wood leaning against the wall opposite the wall of split firewood would appear different to sensible people, but they were clueless. I could only think: “Morons.”

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Not the actual doll. The real one wasn’t this nice.

And to top it off, they also deposited a blow-up sex doll in with the rest of their trash. I mean, WHO DOES THAT? EWWWWW!

If we’d known the fiancee, I would’ve been tempted to tell her, “RUN, BEFORE IT’S TOO LATE!” 

MISSION: Litter-ally Accomplished

Some of you might remember my last new year’s eve and day were crazy. A small part of it had to do with a postcard offering a trial box of OKO cat litter from the Mud Bay Pet Store.

We regularly receive OKO postcards and I usually recycle them. But recently, one arrived, and I decided to give it another shot. So I tossed it into my briefcase in the event I was near Mud Bay in the Capitol Hill neighborhood

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A typical cross walk on Capitol Hill, Seattle

Last Sunday I was near Mud Bay AND I had the postcard with me! So in a deja vu moment, I pulled into the gas station next door to the pet store, walked in, and bought something, then asked if I could leave my car in their lot while I shopped at Mud Bay.

And once again, Mud Bay didn’t have the trial size of OKO cat litter available.

I asked, “Do you guys EVER have the trial size of this product?”

They said, “No.”

Apparently the manufacturer makes no effort to ensure their retail outlets carry the items they’re promoting.

To put an end to my quest, I bought a large size of litter because we were running low. And to my surprise, Mud Bay offered to subtract the value of the trial size. So the box ended up costing only a few dollars

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Ice, the teddy-bear hamster, captured on a Canary home security camera.

I felt guilty spending only three dollars on a large box of litter, so I also bought an interactive cat toy and some hamster treats for our son’s and daughter-in-law’s pet teddy bear hamster.

OKO cat litter is odd. It’s made from paper and sort of tubular in shape. I liked the concept, but it’s difficult to sift. Our Maine Coon, Hunter, is going along with it, but our silver tabby, Grey, is avoiding it. It was good to be able to try it. Now I know. 

Grownup Kids are FUN!

Last week, our oldest son Andrew, and daughter-in-law Diana drove to Seattle from Monterey, CA. Since they were supposed to arrive Sunday night, our family decided to delay celebrating Father’s Day until Monday, so everyone could be here.

But on Sunday afternoon I received a phone call from Andrew saying he and Diana would arrive in Seattle in time for Father’s Day dinner!

I love our oldest son, Andrew. He’s such an amazing kid! He also has a knack for creating minor chaos 🙂

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Andrew and Diana — weary travelers

Hearing his updated ETA, I needed to make sure our youngest son, Charley and his girlfriend, Sheela, were going to be available in a few hours, then cleared it all with David. When it looked like we were all on the same page, I switched into high gear, trying to figure out how we could get a dinner reservation on such short notice. So I called Marée Bistro, a neighboring business on Alki Beach.

Remember Megan, the woman who told me I left my lights on? Well, Marée belongs to Megan and her husband, Andy. They said they’d be happy to save us a table, which was great!

After we closed Alki Surf Shop, our group walked a few blocks to Marée and enjoyed some amazing dinners.

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Frisée salad with house-cured lardon, garlic croutons and soft-cooked egg

We ordered lots of different entrees, including a Galantine de poulet (like a free range chicken roulade), wild boar (tender and delicious!), hangar steak, a savory tart, steak frites; plus some yummy sides including a frisée salad and a tasty assortment of charcuterie.

It was a fun and festive meal and wonderful on every level. After dinner, we walked out, and were greeted by an incredible crimson sunset. It was the perfect end to a great weekend.

All of which started with Megan telling me I’d left my lights on. 

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The sunset as we exited Marée Bistro, Father’s Day 2016

The hamster photo was captured by Diana Horsfall, using the Canary home security system, courtesy of Verizon. The doll photo was sourced on Pixabay. Other photos in this post were shot by me, using the fabulous camera on the Samsung Galaxy 7, courtesy of Verizon Wireless.

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