#CES2021 – Impressions So Far

The Consumer Electronics Show is the world stage to show, see and get hands-on experiences with new technology. Twelve months ago, CES was the last normal thing I remember about 2020. The pandemic changed the way we work, live and play, and in keeping with all of our pivoting, the first all-digital CES began Monday, Jan. 11. When CES first appeared in 1967, 17,000 people showed up. In recent years the show has attracted about 180,000 visitors and last year there were 4,400 exhibitors. 

CES in 2020 by Terri Nakamura

I had high expectations. If anyone could pull it off a digital extravaganza, it would be CES, right? But the first day wasn’t ideal for me. I’d poured through dozens of advance press releases and did due diligence to determine which products interested me. Some were added to “My Exhibits”, which one would assume to be a shortcut.  But I experienced glitches with the links. By day two, all was well. Since I didn’t know what I was doing, it could’ve been me.

Leading up to CES, I’m usually working overtime to clear deadlines out of the way. I’ll travel to McLaren International Airport where I’ll be greeted by my friends Diane and Steve Brogan — my hosts the past two years.

But this year CES is VIRTUAL. So Monday I woke up at reasonable time, ate my Cheerios, then turned on my computer. BOOM. I was there.

Best-laid plans

Monday, I sat in on several live events. If something wasn’t interesting, I wandered away, so in that respect, it was like the real deal. In between the keynotes and presentations, I visited dozens of companies and viewed their content. Some of the exhibitors were “present” when I “stopped by,” so if I typed a question in the chat box, they answered in real time as they would if you were there in person. 

What I’ve liked so far

So far, two events made big impressions. One was the 30-minute “Better Normal for All” press conference by Samsung. The storytelling was superb from the “Mad Men”-style opening graphics to the host (name) and introduction of products, of which some  I’d normally feel under-excited about, like washers, dryers and vacuums. Samsung pulled out the stops and even the refrigerators seemed cool (pun intended). The reveal felt like what I might normally see at CES — exciting showmanship and lots of “wow.” Entertaining animal actors and vacuum robots that keep a camera eye on your pet clean up after them made for fun context for their products. Here is a link: https://youtu.be/DqXsTtW5VEo

The Samsung Jetbot90 AI+ robot vacuum keeps an eye on your pets and when it sees a mishap, it goes to clean it up.

The other was a “thing” rather than an event. Over the weekend I had a chance to explore The Taiwan Tech Arena (TTA). TTA came closest to what I imagined digital CES would feel like. A cool video greets you upon arrival visually touching on some of the companies and products. It did a great job of setting the tone and I liked this quote: “There are ordinary people and extraordinary dreamers.”

Screen grab of the Taiwan Tech Arena at CES 2021

TTA was a virtual reality experience that featured more than 100 startups. Their arena was set up like you’d expect to see an exhibition hall: visitors could navigate to five categories and wander from exhibitor to exhibitor. Each startup featured multimedia presentations and I had the sensation I was wandering around the show floor. Thunderzee showcased a zinc air battery which hopes to usurp lithium ion. The zinc batteries eliminate the fire risk associated with lithium ion batteries and are more lightweight, cheaper and reportedly better for the environment.

Verizon’s presentation focused on 5G. They’ve been working to educate consumers about 5G because many of us don’t know anything about it. A series of Twitter chats have focused on it and introduced consumers to ways 5G is beneficial. (Disclosure: I have been a paid brand partner in Verizon 5G promotions). In addition to learning what is really exciting about 5G and how Verizon is partnering with businesses to enable almost incomprehensible speed in everything from medicine to delivery to sports to gaming and entertainment, it also gave us the chance to experience a live concert using virtual reality. By aiming at a QR code, viewers were taken into a VR environment to feel the reality of walking around the performers and viewing them live in 360°

By scanning a QR code while watching the event, you’re taken into the concert as it happens

 Tuesday and Wednesday I spent spelunking in smaller exhibits and companies. A few that have interested me so far include:

  • American Printing House for the Blind and their “Road to Code” that makes coding activities accessible to visually impaired students, preparing them for future careers.
  • DeepScore enables people without traditional credit to earn “trust scores” based on facial responses to pressurized questions using AI to detect fraud/
  • Nomadplug is a product designed for travelers who are tired of lugging around a bag full of adapters as they travel from country to country. It’s attractive and compact and uses magnets to morph from one adapter type to another..
  • NinuPerfume positions its product as the first “smart perfume” that personalizes fragrance and is guided by AI. At the real-life CES you could experience what it smells like.

What works

It’s actually easier to make a one-on-one connection with companies at this digital version of CES, so if you’re interested in what they’re doing, you can chat or email and they quickly respond. The immediacy makes the virtual nature of CES feel more satisfying. Also, as anyone who has attended the CES knows—the guards start shepherding people out of the venues around 5 or 6 PM. With the all-digital CES and the linked micro sites, visitors can wander around in the middle of the night. You can explore whenever it’s convenient.

What’s missing

I really miss the crowds, atmosphere, mind-boggling immersive displays like taking a simulated helicopter ride. And the accidental discoveries of amazing products, ideas and services like when Alibaba previewed real-time voice translation in 2019.

In the demo, people spoke into the camera and both speakers were simultaneously were translated in different languages. Screen grab from video by Terri Nakamura


And I miss hanging out in the media room writing, drinking coffee and having lunch with friends, journalists and analysts who share something in common — a love of technology.

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PS. A crazy thing about this story — I couldn’t publish it. We had a huge power outage from Tuesday evening until mid-day Wednesday. It’s ironic to have no Internet during a major tech event. It was like 2018 when the lights went out in the Central Hall at CES — another unforgettable moment that could only be experienced in person!


Mind Officially Blown at #CES2018

c2a9-terrinakamura-2018-ces.jpgLast month I was invited by the Consumer Technology Association (CTA) to attend the 2018 Consumer Electronics Show (CES) in Las Vegas, NV. It was my first-ever experience at CES, and I had the honor of attending as a Key Online Influencer. My badge was met by curiosity as well as respect. I was given a press credential that was a special all-access pass to all of the various venues, and I was also able to use areas reserved for journalists, bloggers and major media from all over the world. I met inventors, CEOs, educators, international executives, journalists, geeks, and all manner of people who were working the showroom floors. It was incredibly exciting!

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My donut and Google Mini outside the Google Donut Shop #CES2018

I spent the first day wandering around in a surreal haze of light, sound, motion and colors, with electronic eye candy in every direction. My real-life friends and family know I lack an internal gyroscope, so it wasn’t surprising that it took me two days to get a good handle on where things were. I can’t adequately describe how huge CES is. And it’s not limited to the Las Vegas Convention Center — there are CES events taking place in hotels and other venues all up and down the Las Vegas strip. Some of the things I saw and experienced were so amazing, there were times I simply wanted to share with someone! Like the moment I went into the Google Donut Shop and won a Google Home Mini, I had to call Reg Saddler @zaibatsu immediately!

There were amazing displays of OLED screens (like the one shown in the video below), phones, cameras, drones, robots, speakers, VR (virtual reality) headsets, and AI (artificial intelligence) integrated into everything from cars to personal assistants, games and more. There were accessories for everything, including accessories for your accessories. There were phone cases, and stuff to clean your phone cases or stuff to protect screens before you put your device into a case, and beautiful and utilitarian gadgets for every imaginable purpose. There were drones, bicycles, motorcycles, and there were cars, cars, CARS. I had no idea the huge role cars would play at CES.

I became interested in autonomous vehicles and spent a lot of time talking with various chip designers about self-driving vehicles, which, up until that point, weren’t of serious interest to me. But after CES, I was ready to roll. Almost. A friend, Doug Dobbins @takesontech, was arranging to have me picked up by a self-driving BMW. Um…wait. Did you say 7:30 AM? It was tempting, but I didn’t know what I’d do once I arrived at CES and had to wait an hour and a half for the convention center to open. Probably I blew it when I said no, but something tells me I’ll have another chance to ride in a self-driving vehicle one day.

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This is a cool looking plexiglass model by Intel, showing the placement of dozens of sensors (represented by the aqua colored lights) that gather data from all directions to protect passengers in autonomous vehicles.

I’d like to explain something I didn’t understand about self-driving vehicles: They aren’t simply cars that drive around by themselves using a GPS. There are dozens of sensors located around, in, on, and under the car. And at all times the sensors perceive data: objects, traffic, people, motion, proximity, speed and other factors. Now stop for a moment and think about getting that phone call from your office, informing you of an urgent matter. Even hands-free, can you be sure you are not in the least bit distracted? Autonomous vehicles are always tuned in. I now feel accepting of the idea that an autonomous vehicle might, in some ways, be safer than one driven by a person!

Over the course of five days, and even being surrounded by all sorts of connected devices, I was naturally worried about running out of phone power. So I used both my Verizon MotoZ and Pixel2 to shoot most of the photos and videos posted here and elsewhere on my personal and workplace Twitter, Instagram, Facebook and elsewhere. The Motorola has a battery “mod” by Tumi, and basically was impossible to run out of juice. And thankfully, I found super connectivity in all parts of Las Vegas.

I’ve never been personally impressed by robots. I’ve seen them all my life on television, in cartoons and sci-fi films, and I know robots have changed our world forever and will continue to do so. CES was the first time I had a close-up experience. I was singularly UNimpressed by the robot that straightens up a messy room. Each action took so long, I wanted to jump over the barrier and show the robot I could perform its tasks in milliseconds. But these robots are like children—sometimes you need to stand back and just let things happen.

There were coding robots I thought were amazing, fun and cool. Children are so quick to grasp coding through the understanding of programming a robot, and there were all levels of robots, from small spheres to forms with articulated arms, legs, pincers and artificial faces. And I made contacts that could be useful to my workplace, UPrep.

Kitty Robot at CES2018 © terrinakamura

Cute kitty-faced Robot #Sanbot at CES 2018

Not all of the things you see at CES are done deals. There were concept vehicles and machines, like the Laundroid robot, that folds and catalogs your laundry (not ready for prime time) but also massage chairs, 3D images created with emitted light, medical gadgets, smart assistants and VR make-up applications where you could see what you would look like with blue eye shadow. There was even an autonomous helicopter…which didn’t inspire the same confidence I felt about self-driving cars. While most things on display are actually in production, some were conceptual and showing us what we might expect in the future. There was a hall devoted to CES innovation award winners, which included some of the most successful new design and engineering inventions of the past year.

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I saw this beautiful, light-weight, foldable electric scooter at #CES2018. It had hub-less wheels! #Ujet

CES has been around for 51 years. My real-life friend, Marsha Collier @MarshaCollier has been going for two decades. I really only became aware of it in 2008 when I would read about friends and acquaintances on Twitter who were making the trek to Las Vegas. Like SXSW, it sounded so cool. But I lacked the self-confidence to venture into such an alien world alone and didn’t know anyone well enough to buddy up. Having gone to this incredible show and spending 5 days by myself, I urge anyone to go and explore. If I can do it, YOU can, too!

Undoubtedly you find yourself meeting a lot of interesting people you would never otherwise meet. Curiosity and common interests make for easy and fun conversations. I wandered into the Gibson venue and was so glad I did. For days I could “HEAR” it from far away and didn’t know what was waiting inside until I walked in. I’m glad I saved it for my final day.

There were so many opportunities to take photos and was glad I had great devices to back me up. I especially appreciated Travis Ames, the drone rep at Uvify who allowed me to film with my hands just beyond the protective netting. And guys, I apologize for the vertical video. Ugh. I can’t stand watching them but I was kind of excited and wasn’t thinking clearly.

If you’ve never attended CES, or even if you’re not a technology geek, don’t let that stop you from going. There is literally something for everyone at the Consumer Electronics Show, whether you’re a hobbyist, aficionado of large or small screens, a music fan, a gamer, or simply curious to see what all the hubbub is about. I learned so much. If you enjoy learning, you will love CES!

I hope some day you have a chance to go to Las Vegas and experience CES. If you decide to go, book your hotel early. By the time I started looking, about a month before the show, it freaked me out. Everything nearby was booked or insanely inexpensive—like $800 a night! Luckily I found a great AirBNB about 20 minutes away, and was even able to convince the host to drive me to and pick me up after the show each day, all for about $450 total, for five days/four nights.

I owe a huge debt of gratitude to CTA (Thanks, Erica Corley!) for making the entire experience possible for me, and Richard Kassissieh @kassissieh, the assistant head of school for academics and strategic planning at University Prep in Seattle, who recognized the honor and value of the CES experience, and supported my participation.

Thanks to them, and thanks for reading! I’d love to know if you’ve visited CES, or would like to some day!


More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura Design
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

Terri on The Medium

Holiday Gifts for the Techie in Your Life

The past few weeks have afforded me opportunities to connect with friends, old and new, in real life. For a social media aficionado, there’s something special about getting to meet the people behind the half-inch avatars we encounter on Twitter.

It was great to see Suzanne Kantra @Techlicious, Megan Wristen @MeaganWristen, Josh Kirschner @joshkirschner, Terumi Johnson @helloterumi and see other familiar faces at the CTA Seattle Technology Event produced by the team at Techlicious.

But what was even more cool was to get a hands-on opportunity to check out some of the most popular tech gift ideas for the coming holidays. It was fun to take a retrospective look at what was popular in 1997 and 2017…like, “VCR*?” Remember them?

CTA RESEARCH 1997CTA RESEARCH 2007

It made me wonder how the 2017 top of the list will look in 2027?

CTA TOP TECH 2017

Personally, I enjoyed using the TREKZ Titanium Bone Conduction Headphones. The name sounds weird, but they work great! The product design is unusual, but the proof was in using them. The sound quality is rich, and because they sit outside my ears, which again sounds odd, they allow me to be aware of what’s going on around me. They were originally developed as a sports headphone, and would be a terrific gift to use while running or working out.

Another cool and affordable item was the iHome | Control wifi-outdoor smart plug, which works with Apple HomeKit, Amazon’s Alexa and Google Assistant. I don’t have my lights up yet, but it will be great to be able to control them remotely, and after the holidays, other appliances using my iPhone. “Hey Siri? Turn on the lights!”

There was a great variety of products on display. I took some photos of a few of them and loved learning about them.

Top, left to right: Ecouvacs DEEBOT 995 (it vacuums and mops your floors) ,a fun fashion Fitbit bracelet and Fitbit Ionic health trackers, Middle, left to right:  Lily Next-Gen Pro (drone), Play Impossible game ball, that takes digital action indoors and out, Samsung Gear VR powered by Oculus, Bottom, left to right: another shot of the VR headset, Amazon Echo Plus hand free smart hub, and the Lenovo Tab 4 10 (tablet for the family),

With so many amazing products out there, I’m trying to decide what I’m going to buy for Christmas this year!

Good luck with your holiday shopping!

If you’re interested in any of the products here, just click the link to find out more, or contact Danielle Cassagnol, CTA: DCassagnol@cta.tech (email) @ConsumerTechnologyAssociation (Twitter).


*VCR = Video cassette recorder

More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura Design
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura