Beach store in seattle | Stories, Social Media & Tech

Everyone has, at some point, made a regretful decision. Graphic designers love it when they can hit “Command-Z” — Undo! Unfortunately, that doesn’t always fly in real life.

Which leads me to a “tail” of woe about a switch I recently came to regret. It has to do with kites. That’s right — kites.

My husband and I have a beach store in West Seattle, right on Alki Beach and when we opened last summer, we had a great kite supplier. There was a concern, though — they were all the way in North Carolina!

Logistically, shipping merchandise from across the country means the cost of transportation must factor into the selling price. The kites were of great quality, and in spite of the freight charge, they sold well.

But it left us wondering if there was a closer supplier.

We learned one of our local vendors offered kites and they were less expensive. ALSO, they gave us free shipping, which is, in the world of retail, is AWESOME! So we thought we’d give them a shot.

But their kites turned out to be cheaply made and the lack of quality reflected poorly on us, so it was back to the launch pad.

Last month when we were in Yorktown, VA, we discovered a store very similar to ours. They carried kites from our original supplier as well as a variety of kites from an Oregon company — just one state away! The Oregon kites were more expensive, but they were well made and we thought it would be cool to support another Northwest business. So we ordered some!

The problem is, the Oregon kites aren’t selling. They are too expensive.

Ultimately, it was like a Goldilocks déva vu — One vendor was too cheap; one was too expensive, and our first vendor was “just right.”

We had to try the others before we realized just how good we had it. Which meant a happy ending to this tale of #SwitchersRemorse.

PS. As a member of a very cool team of influencers for Verizon Wireless, I received compensation to think of this story in my life, and to write about it 🙂

A tip from my friend, Sara F. Hawkins: If you switched away from Verizon and are regretting it, don’t worry. They’re making it easy for customers to come back. For more information, head over to your local Verizon store and tell them you have #SwitchersRemorse.

A virtual tour of Alki Surf Shop:
http://on.bubb.li/274389aw5ievoklfvbnzzhi/

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Alki Beach photo © Terri Nakamura 2015

Porridge courtesy of Wikipedia/commons:

https://upload.wikimedia.org/wikipedia/commons/thumb/6/6e/Denslow’s_three_bears_pg_5.jpg/512px-Denslow’s_three_bears_pg_5.jpg

Alki Surf Shop: http://www.alkisurfshop.com

Terri Nakamura on Twitter: https://twitter.com/terrinakamura

Alki Surf Shop on Twitter: https://twitter.com/AlkiSurfShop

The Horsfall House on AirBNB: https://www.airbnb.com/rooms/1229224

More from Terri Nakamura: http://seattledesigner.blogspot.com/

View of the beach from Alki Surf Shop, April 2015

My beach bum husband and I agree, there are few things more awesome than hanging out at our store on Alki Beach while the sun is shining.

But one thing that makes it even better is listening to music that puts everyone in a great mood.

We had been using a JBL Flip 2 bluetooth speaker to pipe music out to the sidewalk. The music helps people notice us and entices them to come in. We often see people dancing on the sidewalk before making their way up the steps to our store.

Hand-painted signs on the steps

Recently, thanks to @TheOnlineMom and #vzwbuzz, I had a chance to try out the UE Boom bluetooth speaker.

The UE Boom is fantastic!

First of all, the 360° design is a cylinder of sound. There is a rich bass and clarity that makes the sound seem almost dimensional. And the capacity for delivering volume is unbelievable. IT. IS. LOUD.

The beauty of a bluetooth speaker is not having to hassle with cables and cords when pairing with a music source. We had our JBL Flip 2 sitting on an outdoor window shelf, which worked well for its promised 5 hours of battery life.

The plus and minus signs are actual controls for the volume

The UE Boom says its battery lasts for 15 hours. But, guess what? It’s not really true.

When fully charged, the UE Boom kept playing for 16 HOURS. And would probably have kept going, but I finally needed to go to sleep.

What follows is a look at the endurance test I gave the UE Booms’ battery:

9 AM The UE Boom providing the soundtrack to my work day. There is an impressive spectrum of resonant sound. (I could feel the strings vibrate at the end of “I’m Just a Girl!”)

1 PM In my car, I had to turn off my console because it seemed to interfere with the ability of the iPhone to “speak” to the UE Boom. But once I did, it filled my car with sound. I’d never thought about using a bluetooth speaker in a car before, but it made me think it could be great for people who don’t have bluetooth or USB in their cars.

1:30 PM First stop, Unified Grocers, where I had a chance to meet with Al Burleson. My iPhone and the UE Boom kept playing in my car because I wanted the speaker to be in continuous use.

2:30 PM At Alki Surf Shop, we just started selling some Aloha shirts made in Honolulu by Robert J. Clancy. So we needed a cascading arm for our slat wall as well as some nice hangers. That’s where Grand & Benedict came in. That’s where we buy our store fixtures.

3 PM When I finally arrived at Alki Surf Shop, I swapped out the JBL with the UE Boom for the next 4.5 hours until it was time to head home.

Beside amazing sound quality, the UE Boom has a handy little hanging clip on the top which I used to anchor the speaker to the window frame. That way it couldn’t accidentally fall off and hit someone below. But the clip could effectively allow you to suspend the speaker in the air, emitting sound in all directions. It’s a small but a pretty nice little feature.

The hanging option means it’s possible to enjoy 360-degree sound

Another cool option is, you can pair TWO speakers to a single device. That means, if we want to pipe the same music inside the store as outside, we can. And because you can adjust the volume on the individual speakers, you have more music outside than in.

There is a “+” and “-“ on the body, which are graphic elements but also function as the volume controls. They look nice, but they are recessed from the outer surface, and I fear they could become dust collectors. They look like they’d be difficult to clean, so I covered them with a piece of clear packing tape to prevent to keep them free of debris.

7:30 PM I kept the speaker going on my way home, then kept it playing at a low volume throughout the evening.

9 PM The power light apparently turns red when the power is low. By the time I noticed it, it had been going for 12 hours.

The power light turns red when the battery is low

2 AM I don’t know if the volume made any difference in the battery use, but after 16 hours, I was ready to call it quits. Yes, folks, it continued 16 hours, and maybe would have kept going longer if I’d let it. The UE Boom outlasted my capacity to listen!

The UE Boom is one of the most fun, utilitarian and excellent tech gadgets I’ve had a chance to use. It’s twice as expensive as the JBL, but clearly you get more than three times the speaker. If I’d known about it when I was shopping for a speaker, I would’ve gladly paid the difference. If you’re in the market for a bluetooth speaker, the UE Boom is worth every cent.

Alki Surf Shop: http://alkisurfshop.com/

Terri Nakamura: https://twitter.com/terrinakamura

*vzwbuzz is the social media hashtag used by Verizon Wireless.