One-ring Circus

August 31, 2016October 15, 2016 / terrinaka / 2 Comments

Close friends and colleagues know I’m a fan of Bloomberg Business Week. It’s the only publication I receive as a physical magazine. After dropping a signed first edition of Zadie Smith’s “White Teeth” in the bathtub, I vowed to never read anything more than a magazine while soaking. AND I SURE don’t trust myself to read an electronic device there.

Last night I was browsing through the most issue of Bloomberg and something caught my eye. It was a full-page ad for Verizon’s “One Talk” service, which lets calls to a users’ office phones, ring simultaneously on their mobiles.

Our family has had Verizon service since the early 2000s, and I’ve been partnering with Verizon for nearly four years as one of their national team of brand influencers. So I naturally pay attention to commercials and ads related to Verizon products and services. I hadn’t heard about “One Talk.”

Randomly and coincidentally, I have been experiencing my own, unrelated, “one ring” circus this year.

In my Google settings, I’ve listed all of my phone numbers, so when I am called on one of the numbers, ALL OF MY PHONES RING. It’s pretty crazy, but let me just say it’s rare for me to miss a call.

So in a way, I have simulated One Talk via Google Voice and I’ve found it to be convenient, hilarious and annoying.

It’s convenient to be able to get calls on all devices. Remember, “Call Forwarding” isn’t the same, because it only rings on the number you’re forwarding to (i.e., your mobile number).

It’s hilarious because seriously—sometimes four of my phones ring at once. Today a friend, Marianne Picha, called my original landline number (which is now on Google Project fi), and it rang all of my cell phones, including the Verizon line which was 100 miles away at our home in Randle. My husband had the phone with him at the house, and answered! (Verizon is an essential lifeline for us out there in Lewis County.)

It’s annoying because…ALL OF THE PHONES CAN RING AT THE SAME TIME. But this can be easily fixed. Just turn off the ringers on the phone(s) you don’t want to ring.

My family has one of the most complicated telephone communications setups imaginable. Currently it includes a landline with CenturyLink (an account established in 1974); a digital landline with Comcast; an AT&T family plan for me and our youngest son; and a Verizon family plan for me, my husband, oldest son and his wife @QueenHorsfall.

CenturyLink is an archaic system that charges separately for voice mail, call forwarding and other features. (Most phone companies include myriad features as part of the service.) We had three landlines — one for my husband, one for me and one for our dedicated fax line. It was very costly.

A few years ago I moved the fax line over to Comcast to quality for a “triple play” pricing plan. And as our landline costs continued to skyrocket, I realized we needed to prune another CenturyLink line.

Last year I decided to move my 38-year-long phone service away from Centurylink to Google’s Projectfi. The Projectfi service required me to buy a Nexus phone (in my case, a 6P). Last November, this phone came with a $499 price tag.

The Nexus 6P is a fabulous phone. The camera is INCREDIBLE, especially in low light. And the battery seems to last forever. The best part is, since I use very little data (mostly use wifi), my phone service has averaged $28.50 per month—less than half the cost of my land line service. The Nexus 6P is now about half the price, so a great deal for people who need a phone and don’t use a lot of data. The networks providing service include T-Mobile, Sprint and U.S. Cellular, so it has expansive coverage. The downside is, the Nexus is a gigantic phone. Not heavy—just huge. No way can it fit into a pocket. ALSO, the Nexus requires a USB-Type C charging cable.

Getting back to the ad in Bloomberg, I can see the value in the OneTalk service.—especially for Verizon business customers who have would benefit from seamlessly moving between landline and mobile. And it makes it possible for a business to be nimble—offering an essential and competitive edge.

One Talk is a relatively inexpensive service (looks to be around $25/month) but it requires a compatible phone set for the landline. And according to Kagan, the landline is actually VOiP—something to think about if you’re prone to power outages.

I’m proud to participate as a member of Verizon’s social media team. My posts are about my own personal experiences. No compensation is provided, nor are favorable comments promised. All opinions are my own.

More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

#140conf #LA

July 31, 2016August 10, 2016 / terrinaka / 5 Comments

Eight years ago I entered a bright and shiny world called Twitter.

In 2010, I compared Twitter to a cocktail party, and I think the comparison still stands. Lots of people weave in and out of short conversations and content, with comments sometimes ricocheting like Pokéballs. About 47 of the 313 million active users “tweet” via smart phones, so Twitter’s 140 character limit makes it doable. Chatting in 140 character tweets isn’t the easiest way to carry on an extended conversation. Still, meaningful relationships can form, and when you discover a kindred spirit, it’s great!

Today I think the average person joins Twitter and feels lost. It’s not obvious what to do once you get there. I found the game changer is engaging in conversations. Once you start chatting with people, the clouds part and the Twitterverse opens up. You can pose a question and get immediate answers, and almost always find interesting people for banter or discussions. And there is an endless bounty of content to consume 24 hours a day, every day of the year.

Jeff Pulver, founder of the #140 Conference, created and produced the first #140 Brands Conference in New York City on Dec. 2, 2010. As a graphic designer who works with businesses and branding, and being a social media aficionado, I was excited to learn how brands were navigating the social media sphere. It featured dozens of speakers and panels on myriad topics.

The opportunity to meet virtual friends face-to-face was fabulous! I’ll never forget the snow along the sidewalks as I walked from the subway to the venue, and the thrill of meeting for the first time, Debra Cincioni, Lori Moreno and Jessica Northey , fellow Bitrebels — Twitter #BA75 sisters.

L-R: Jessica Northey, Debra Cincioni, me, Tommy Geraci and Sueanne Shirzay, Dec. 2010, NYC

Past #140 Conference events have featured a series of 10-15 minute presentations and 10-20 minute panels that have provided attendees with knowledge, perspective and insights into the theme of the conference. The format has been fast-paced, so if there is something you’re not too interested in, it quickly moves on to the next topic.

The SOCIAL part of social media is super special. And for first-timers, the opportunity to meet many Twitter friends in one place, in real life, is undeniably exciting.

But the educational part is equally special. The #140 Conference provides access to some of the most knowledgable people in a variety of sectors, representing a huge depth of expertise.

Fast forward to July 25 in Los Angeles

I had the opportunity to reconnect with old friends and for the first time, meet Marsha Collier, Michele Meiche, Henie Riesinger and many others. I can only describe the moments of our meetings as pure joy!

L-R: Michele Meiche, me, Marsha Collier, Julie Spira

L-R: Calvin Lee and me

Over the past two months, Michele and I have been chatting on Twitter about our fond feelings for the #140 conferences. We weren’t just waxing nostalgia, although being in that place at that particular time in history was very special. Twitter has evolved and now there are many more people, and the way people and brands use Twitter (and social media in general) has changed. There is always more to learn, even for long-time users, so we concluded there is definitely a need — and isn’t it time — for another #140 conference?

At the LA event, I was hoping to talk with Jeff to see if I could convince him to organize another #140 conference. I had no idea he was aware of the conversations between me and Michele. So it was a surprise when, midway through the event, Jeff made the announcement that indeed, another #140 Conference is underway and slated to occur in Los Angeles this November. I was thrilled!

Anyone interested in Twitter, and social media in general, would benefit from attending. And some of us could find ourselves falling in love with Twitter all over again. I’m looking forward to learning what’s new, and I’m especially looking forward to meeting many new as well as long-time friends.

Earlier I mentioned how great it feels when you discover a kindred spirit on Twitter. Getting to physically meet your kindred spirit and hug them in real life is THE BEST!

Jeff invites interested sponsors to participate, and extends an invitation to all to attend.

Details to come! See you there!

A crowd gathered around Jeff Pulver as he announced the coming #140 Conference.

The quality of the photos of the #14oconfLA gathering, shot in very low light with my Verizon Samsung Galaxy S7, impressed everyone.

And trust me when I say it’s not easy to impress a group of social media mavens!

I’m proud to participate as a member of Verizon’s social media team. My posts are about my own personal experiences. No compensation is provided, nor are favorable comments promised. All opinions are my own.

More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

Daze of Our Lives

June 29, 2016 / terrinaka / 12 Comments

Am I Living in a Seinfeld Episode?

There Will Be Light

Two days last week, I worked at Alki Surf Shop while my husband, David, zipped over to Randle, WA, to do some work on our AirBNB house.

Shortly after I opened the store, a woman I didn’t know walked in and said, “I’m not stalking you, but you left your BMW lights on.” It turned out I’d parked in front of her house. She is also an aficionado of vintage BMWs, and didn’t want me to return to find my car with a dead battery. The woman’s name was Megan, and I discovered we both own businesses on Alki Beach.

I locked up the store and walked with Megan back to my car, opened the door and started the engine without a problem. She waved goodbye, I locked up my car and headed back to the shop.

Fast forward to the end of the day…

I walk back to my car and see the lights were still ON! OMG. Earlier, when I checked and saw my battery was in good shape, I forgot to turn off the lights!

But, to my delight, the engine started right up!

Sheesh. Old people. ¶

My classic 1976 BMW 2002 is now 40 years old!

Chewing the Digital Fat at Alki Surf Shop

Our visitors are both local and from around the world. Later that day, Jim and Suzanne Skerjanc from Bellingham dropped in, and somehow, we started talking about cell phone service.

Jim and Suzanne told me about their spotty AT&T service, and how they recently switched to Verizon. And yes, this was a spontaneous conversation!

Suzanne said, “We were with AT&T, and just didn’t get a signal anywhere. I mean, at my work there was like zero signal. I had to go outside and it was still sketchy. Jim’s a realtor, so he’s all over the place—and, I mean, he HAS to have a signal.”

Jim and Suzanne Skerjanc, happy Verizon customers

Jim told me he would be driving down a main road, and bam—his calls would drop. He noticed the bars would go to zero, then a half mile down the road, they would come back. And it happened all over the county.

When they switched to Verizon, it was completely different. They now have cell phone service everywhere they go.

“We have full service now. It’s like being in the middle of Seattle,” Jim told me. “Since we switched to Verizon, we have great, reliable coverage all the time.”

Hearing about their experiences made me proud of my connection to Verizon as a brand influencer. Maybe #BetterMatters, but in their case, #BetterWins! ¶

AirBNB AirHEADS

By a huge percentage, the guests at our home on AirBNB are nice and responsible people. It’s interesting to see how different age groups behave almost stereotypically. “Grownups” treat our house as their own, and leave things in great shape. Millennials, on the other hand, generally seem to have a different idea of what it means to leave a place neat and tidy, or to treat our home with care.

When we first listed our house, my friend, Reg Saddler said, “Well, you know what people do with AirBNB houses, don’t you?” (And being a newbie, I said, “No!?”) He went on, “Terri, people make pornos in them!”—which kind of freaked me out!

Last year we hosted a boudoir photographer, whom we found to be a respected commercial photographer, and totally legit. Nothing too crazy has happened so far.

Generally, when we hand over the keys, we meet our guests face-to-face, and I believe the personal connection helps ensure a positive experience on both sides. That is, most of the time.

Recently we had a group of guys make a reservation for a bachelor’s weekend. The person who booked the house specifically said to me, “We will be clean and respectful.”

Beside filling huge garbage bags with empty booze and beer bottles, and then ruining and tossing five of our plush, hotel-grade towels into the trash without a word, this group burned through all of our firewood. And they also burned a batch of stripped maple saplings that David was seasoning to make into furniture.

Long pieces of beautiful wood leaning against the wall opposite the wall of split firewood would appear different to sensible people, but they were clueless. I could only think: “Morons.”

Not the actual doll. The real one wasn’t this nice.

And to top it off, they also deposited a blow-up sex doll in with the rest of their trash. I mean, WHO DOES THAT? EWWWWW!

If we’d known the fiancee, I would’ve been tempted to tell her, “RUN, BEFORE IT’S TOO LATE!” ¶

MISSION: Litter-ally Accomplished

Some of you might remember my last new year’s eve and day were crazy. A small part of it had to do with a postcard offering a trial box of OKO cat litter from the Mud Bay Pet Store.

We regularly receive OKO postcards and I usually recycle them. But recently, one arrived, and I decided to give it another shot. So I tossed it into my briefcase in the event I was near Mud Bay in the Capitol Hill neighborhood

A typical cross walk on Capitol Hill, Seattle

Last Sunday I was near Mud Bay AND I had the postcard with me! So in a deja vu moment, I pulled into the gas station next door to the pet store, walked in, and bought something, then asked if I could leave my car in their lot while I shopped at Mud Bay.

And once again, Mud Bay didn’t have the trial size of OKO cat litter available.

I asked, “Do you guys EVER have the trial size of this product?”

They said, “No.”

Apparently the manufacturer makes no effort to ensure their retail outlets carry the items they’re promoting.

To put an end to my quest, I bought a large size of litter because we were running low. And to my surprise, Mud Bay offered to subtract the value of the trial size. So the box ended up costing only a few dollars

Ice, the teddy-bear hamster, captured on a Canary home security camera.

I felt guilty spending only three dollars on a large box of litter, so I also bought an interactive cat toy and some hamster treats for our son’s and daughter-in-law’s pet teddy bear hamster.

OKO cat litter is odd. It’s made from paper and sort of tubular in shape. I liked the concept, but it’s difficult to sift. Our Maine Coon, Hunter, is going along with it, but our silver tabby, Grey, is avoiding it. It was good to be able to try it. Now I know. ¶

Grownup Kids are FUN!

Last week, our oldest son Andrew, and daughter-in-law Diana drove to Seattle from Monterey, CA. Since they were supposed to arrive Sunday night, our family decided to delay celebrating Father’s Day until Monday, so everyone could be here.

But on Sunday afternoon I received a phone call from Andrew saying he and Diana would arrive in Seattle in time for Father’s Day dinner!

I love our oldest son, Andrew. He’s such an amazing kid! He also has a knack for creating minor chaos 🙂

© terri-nakamura-Andrew-and-Diana-June-2016

Andrew and Diana — weary travelers

Hearing his updated ETA, I needed to make sure our youngest son, Charley and his girlfriend, Sheela, were going to be available in a few hours, then cleared it all with David. When it looked like we were all on the same page, I switched into high gear, trying to figure out how we could get a dinner reservation on such short notice. So I called Marée Bistro, a neighboring business on Alki Beach.

Remember Megan, the woman who told me I left my lights on? Well, Marée belongs to Megan and her husband, Andy. They said they’d be happy to save us a table, which was great!

After we closed Alki Surf Shop, our group walked a few blocks to Marée and enjoyed some amazing dinners.

© frisee-salad-maree-bistro-alki-seattle

Frisée salad with house-cured lardon, garlic croutons and soft-cooked egg

We ordered lots of different entrees, including a Galantine de poulet (like a free range chicken roulade), wild boar (tender and delicious!), hangar steak, a savory tart, steak frites; plus some yummy sides including a frisée salad and a tasty assortment of charcuterie.

It was a fun and festive meal and wonderful on every level. After dinner, we walked out, and were greeted by an incredible crimson sunset. It was the perfect end to a great weekend.

All of which started with Megan telling me I’d left my lights on. ¶

© terri-nakamura-alki-sunset-fathers-day-2016

The sunset as we exited Marée Bistro, Father’s Day 2016

The hamster photo was captured by Diana Horsfall, using the Canary home security system, courtesy of Verizon. The doll photo was sourced on Pixabay. Other photos in this post were shot by me, using the fabulous camera on the Samsung Galaxy 7, courtesy of Verizon Wireless.

More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

Shooting a How-to Video

May 31, 2016June 3, 2016 / terrinaka / 17 Comments

ADDING RAM TO A MACBOOK PRO

This is my first attempt to shoot a video and edit it, and also my first exploration inside of a laptop!

A month ago I installed 32 GB of RAM in my 27” iMac. It was super easy! My buddy Reg Saddler was with me, virtually, providing guidance and support.

It got me thinking about my mid-2012 Macbook Pro, and how it had just 4 GB of RAM. I decided to upgrade to its maximum — 8 GB, but wasn’t sure where to start.

I’d never opened up a laptop, and installing RAM in a laptop looked more complicated than the installation on my iMac. So I asked my friend, Greg, to help me. But instead of helping me, he actually did the installation!

It worked out well, because it gave me a chance to record the process using my new Samsung Galaxy 7 (S7), which has a pretty powerful video editor built in.

I’ve never edited a video before, and had no idea what I was doing, so imagine how surprised I was to discover it’s simple to do all of the editing and post-production on the S7.

During the RAM installation, I recorded about 14 minutes of video in four different segments . Most of it was a major snoozefest, or just chitchat that needed to go away.

So I omitted the audio by turning off the volume on all of the clips, prior to assembling everything.

At the time I was editing, I actually didn’t have the presence of mind to take screen shots, so a bunch of the following images are after the fact!

Part One — EDITING THE VIDEO

On the S7, I navigated to my camera’s roll and opened the first of four segments I’d filmed.

Once opened, at the bottom of the screen there was an option to “Edit”

From there I found the “Video Editor” option.

Once “Video Editor” is clicked, a screen comes up, showing the video represented by linear thumbnails. The yellow line is the beginning of the playback.

Hit the play button (small round arrow button in lower left quadrant) to review. To get rid of irrelevant content, you can split or trim parts of the clip. To do that, select “Trim” from the menu. A sub-menu pops up where you can select trim to the left, right, or split into pieces.

I decided to “Split” the section in two. A box then appears between the two sections. By resting the vertical playback line on top of it, a “Transition” menu will come up.

There are quite a few options for transitions between clips. I just chose a simple black dissolve (top middle on this image). To add a segment, I clicked the “+” symbol in the lower left corner.

I navigated back to my camera’s files and selected the next clip, which then appears in the timeline as anew thumbnail. (Note an additional “transition box” appeared.)

When I had all of my clips trimmed and assembled, just for the heck of it, I decided to add a couple of titles. To do that, I selected “Title.” A bunch of choices pop up. I chose black.

A box opens to type in some copy. Just try to make sure you check your spelling. Typos in videos happen here.

For the purposes of this sequence, I typed in “Sample Title,” but in my final video I inserted three title pages. When I was finished, I looked at the video and jotted down what I wanted to say. (NOTE: There is probably a better work flow, but since I didn’t know what I was doing, this is what happened with me!)

I figured out I could add narration by selecting “AUDIO.” There are several choices, and I selected “Record narration.” So while the video was playing back, I recorded my voice to go with the video. The primary reason I did this is because I decided to speed everything up 2X, which meant my voice sounded like I was talking through helium. It had to be removed!

When I was done, I played it back to see how it sounded and looked. It wasn’t perfect, but hey, you have to start somewhere! I was satisfied — quite proud of myself, in fact! So I selected “EXPORT.”

The processing took a few minutes. When it was complete, I watched it again, then shared it on to YouTube.

The S7 is a great device — much smaller than my Nexus 6P or Samsung Edge 6+ — so it fit easily into my little phone mount and desktop tripod, but more importantly, it recorded really beautiful video. So beautiful, in fact, that when I did the screen grabs, the resolutions looked very nice.

Here is the final video: [ insert anti-climactic drumroll here ]

You can click the video, above, or go to https://www.youtube.com/watch?v=ULsavG49e2U

The completed video, which was sped up 2X, cut it down to about 3 minutes.

Part 2: THE RAM INSTALLATION

Greg is a former graphic designer and art director, retired from Microsoft. He and I have a long history of geeking out, talking about computers, gadgets and related topics that make both of our spouses’ eyes glaze over. This was the perfect project for us!

It’s all covered in the video, above, but here are a few highlights:

First, we unscrewed the back. Three of the screws are longer, so we put them aside and marked the holes before removing the rest of the screws, which were much shorter.

Next, we disconnected the battery using a nylon pry tool

After discharging static electricity, ease open clips holding in the RAM, and removed the two sticks.

Next, the new RAM was inserted into the slots. They were firmly snapped into place

We closed the back of the laptop, first treating screws with an anti-vibration goop.

Moment of truth: Booted it up…

Happy to hear the Mac start up sound and see the Apple logo appear!

VOILA!

So, this entire process involved learning on a couple of levels. It was amazing and fun to shoot, then edit a video entirely on my S7. Second, I’m no longer afraid of opening up my laptop. SSD, here I come!

PS: A cool way to take screen shots on the S7:

Hold your hand perpendicular to the phone screen (like you’re going to give it a karate chop).

Swipe your hand quickly to the left or right. You’ll hear a “click.” BINGO! Screen shot taken!

Video and images shot by Terri Nakamura, using a Samsung Galaxy 7, courtesy of Verizon Wireless.

I’m proud to participate as a member of Verizon’s social media outreach team. My posts are about my own personal experiences. No compensation is provided, nor are favorable comments promised. All opinions are my own.

Thanks to my friend, Greg, for his help.

More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

AD-miration for Creativity

March 31, 2016 / terrinaka / 11 Comments

How a campaign was born

Commercial ads are a necessary evil. Most of us tune them out. TiVos, DVRs and similar devices are popular because they help us do that.

But when you see a great ad, you want to see it again and again and sometimes, even share it with others. A friend, Reg Saddler says because of the way he now consumes content, he doesn’t have to watch commercials anymore. So when he actually sees one, it’s like, “Hey, a commercial!”

Wieden+Kennedy in Portland, OR has done its best to create some watch-worthy ads.

Whether you know it or not, you’ve probably seen some of W+K’s handiwork. Some of their clients include Chrysler, Coca Cola, KFC, Old Spice, Nike, Samsung and Verizon. Here are a couple of classics:

It’s Halftime in America

The Man Your Man Could Smell Like

When I first saw W+K’s Old Spice commercial, I thought it was hilarious. “Old Spice?” It was a moribund brand that W+K miraculously brought back to life. I even remember tweeting a link to watch it. That’s how good it was.

W+K isn’t a household name except to people connected to the advertising industry. In my view, having such an amazing agency in the Pacific Northwest is a point of pride. W+K’s creativity has been recognized through Clio awards (the “Oscars” of advertising), Addys (American Advertising Federation), The One Show, and Cannes Lions, and other arbiters of advertising greatness. They rock!

Do you wonder how commercials are created? Do writers and art directors sit around in altered states to come up with some of the crazy ideas we see? Or are the ideas data-driven to tickle the brains of the target audience? Or are some ads simply random shots in the dark? How DOES the creative process unfold?

Truth in Advertising, Excerpt

Wacky ads are popular. The hope is to break through the thrum of other advertising messages and also stand in contrast to programming. Lame ads have been accepted as the norm, and many commercials are noise, at best.

Last fall I started noticing some nice Verizon spots on TV. They were smart. The concepts were wonderfully illustrated. They were nicely produced. Their intelligence could almost be described as disruptive.

In February I became curious, and learned the current Verizon branding campaign has been the work of W+K.

It all started to make sense.

#BetterMatters is the campaign concept underlying the commercials and print ads we’re seeing. On the surface, it seems pretty obvious — yes, “better matters,” but what does it mean?

I wanted to know about how the campaign came about, so I contacted the agency in Portland. Katie Hull in W+K’s PR department was helpful, and pointed me to some useful background.

In announcing the campaign, Melissa Garlick, Verizon Sr. VP, Brand Creative said, “At its core, “Better Matters” exemplifies that the network you choose and the access it provides, makes a difference. Better is how we differentiate our brand in the marketplace. We realized that one out of every three Americans is a Verizon customer, so…we found a dozen different ways to explain how Verizon has a better network, and why better matters.”

Verizon launched the new campaign on the heels of the logo “refresh” designed by Pentagram. Incidentally, the Verizon logo debuted the same week as the new Google logo.

What do you think of it, by the way?

In a story about the Verizon campaign, Adweek wrote: “The theme of this work is ambitious and suggests only Verizon can fully deliver on “the promise of the digital world.” Its central analogy, illustrated with a series of colorful metaphors in a dozen ads from W+K’s creative team, holds that a higher-quality network leads to a better quality of life, especially when it comes to everyday convenience.”

Creative directors Aaron Allen and Jason Kreher echoed that message, telling Adweek, “The challenge was explaining some pretty dry facts in a way that would resonate.” The varied nature of this campaign “ensured that production would be a huge challenge, but it resulted in a ton of good work that helps Verizon stand out from the competition.”

To view the ads, click Verizon Commercials.

Verizon uses an array of images to show why its network makes life better. Watch A Better Network Explained by a French Scuba Diver.

In working on the Verizon campaign, W+K determined which concepts would be most salient and worked with their clients to find different ways to explain how Verizon has a better network, and why better matters. It included highlighting characteristics like the 4G LTE network, its capacity, reliability and coverage, as well as its unique access and exclusive offerings. It helped W&K to come up with solid creative because Verizon had real value to offer.

There are always going to be people who complain about their individual experiences with ANYTHING. But I believe Verizon works hard to earn its top metrics and customer loyalty by providing a great network, and in the bigger picture, providing value and service to a broad audience, even beyond their customers*.

At the end of the day, advertising is about making consumers feel they need a product or service, or to feel good about their connection with something. When an ad agency’s client has great offerings, it’s a heckuva lot easier to tell the story.

Images sources: Commercials created by Wieden+Kennedy, Portland, OR; Truth in Advertising Excerpt directed by Tim Hamilton (12-minute film short can be viewed in its entirety here); Verizon logo animated gif created by Pentagram

*Verizon supports social initiatives including Hopeline, helping victims of domestic violence, and provided recognition for Organize, which strives to bring organ donor registration to the 21st century.

My collaboration with Verizon began in 2014, and I’m proud to participate as a member of their social media outreach team. My posts are about my own personal experiences. No compensation is provided, nor are favorable comments promised. All opinions are my own.

More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

Why “Better” Matters

February 21, 2016March 2, 2016 / terrinaka / 24 Comments

Especially When it Comes to Creating Memories

Abandoned after the eruption of Mt. St. Helens in 1981, our Randle home sat empty for a decade before we rescued it in 1991. It was a falling-down wreck when we bought it—so decrepit it wasn’t even included in the valuation of the property.

The porches had fallen down, the foundation had slipped, and only the moss kept the roof intact.

Despite that, our family and friends enjoyed long weekends in this idyllic getaway two hours from Seattle. Some of our best times were when it was still just a “stationary tent,” with no doors, windows, electricity, running water or indoor plumbing.

Looking toward the fireplace; new window; porch supports & door on the floor.

We hauled water until we hired a water witcher and ended up drilling a 165-foot-deep well.

We cooked on the campfire, used Coleman lanterns, hauled in 5-gallon containers of water, and slept on the floor in sleeping bags. It felt like going to summer camp.

Our kids with a group of their buddies, gathered at the rope swing.

A family gathering to celebrate my mother-in-law’s birthday. Cooking on an open fire was delicious. Or maybe it was because we were so hungry?

Crazy, but our only cars were David’s Jaguar and my BMW. Not the greatest cars for camping adventures, but the Jag was a great cruise-mobile. Newly graded land in the background.

The property had a two-hole outhouse built in 1940, which we resurrected and used. Because few things are more “fun” than going outside in the middle of the night, carrying a flashlight, to use a spooky old outhouse!

Erin and Wendy near the fire pit, with our two-hole outhouse in the distance

We had many adventures, like a death-defying trip to Burley Mountain lookout where, in one sweeping vista, we could see three magnificent mountains—Mt. Adams, Mt. St. Helens and Mt. Rainier. One time we rescued our kids and a friend as they crossed a field unaware of a bull grazing nearby. We spent long days hanging out at Yellow Jacket Ponds, fishing for trout, playing in the water, then coming back to the house to fry fresh fish for dinner.

The lookout at Burley Mountain allowed unobstructed views of the surrounding mountains and forests—important for spotting fires. Christina and Charley rest in the shade.

Andrew and Erin goofing around, with the crater of Mt. St. Helens in the distance.

Andrew, Max, Stuart and Charley with the day’s catch; Rusty in the corner.

We captured rubber boas*, and watched bats descend at dusk to feast on insects. We caught frogs, lizards, garter snakes and crickets that occupied our “guest aquarium” until they were released before heading back to Seattle. And we foraged for wild berries, fruit and nuts growing on our land. It was the complete antithesis of life in the city.

This is the second rubber boa we caught— much smaller than the first. They’re beautiful snakes.

We spent two decades restoring the house, and eventually furnished it with hand-me-downs from our Seattle home, plus artifacts lovingly collected over the years. It felt very familiar and homey to us. However by 2013, with both boys grown and gone, we weren’t spending as much time at our country home. So I decided to try listing it on AirBNB — and quickly learned we weren’t really prepared.

After righting the foundation, rebuilding the porches and chimney, roofing and painting.

We loved Randle “as is.” We viewed it through the lens of our own memories and experiences—and not through the eyes of strangers.

Our first guest gave us a forgiving review. The next was brutal, and though I was upset by it, she was right: the house wasn’t ready for prime time. Thus began my quest to revamp it to create the “best guest experience” we could offer.

This is the same view as the second image from the top—looking toward the fireplace. We gathered the rocks and had a local stone mason set them. “The Orr House” oar is an homage to “Mrs. Orr,” former occupant and whom we believe to be a benevolent spirit at the house.

I began by replacing the bedding and linens, and expanded from there, doing what we could to make people feel welcomed and help ensure a pleasant stay. I worked hard, along with David and our property manager, Cathy Kane, to achieve “super host” status! It’s an accomplishment that requires continued hard work to retain.

Super-host status is fleeting. You have to work hard to hang on to it!

People naturally shop around for the best deals, and we think they recognize the value in staying in our home. There are nearby rentals that are more or less expensive, but none offer quite the same spaces and experiences. Pet owners love that their dogs can safely romp on 22 acres of land, pretending they are their wild ancestors on the hunt. And looking out across the Big Bottom Valley in the morning to see a herd of elk is an amazing treat.

In terms of recognizing value—we’re grateful to Verizon for being the only proven carrier in Randle. I routinely remind our guests to bring lots of quarters for the pay phone in town if they have AT&T, Sprint or T-Mobile. We put a positive spin on the lack of cell service by positioning it as a “digital detox” experience, but the truth is, we love that Verizon sees value in serving areas like Randle, where none of the other major carriers are to be found. We regard it as our lifeline to the civilized world.

It’s been a 25-year journey so far. For us, we’ve found #BetterMatters—especially when it comes to memories. And chorus frogs singing you to sleep.

Christina insisted on wearing her velvet dress and patent-leather shoes on the rope swing—even at night!

*Rubber boas are the only North American boa snakes. They have prehensile tails and are very, very cool!

All Photos © Terri Nakamura 1991 through 2016

We’ve been Verizon customers since 2002 when Andrew began as a cadet at West Point. As part of an awesome group of Verizon influencers, I’m grateful to Verizon for giving me the opportunity to use and test some of their awesome devices and tech. No additional compensation is provided, nor are favorable comments promised. All opinions are my own.

More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

Shopping for a Living

January 31, 2016March 2, 2016 / terrinaka / 21 Comments

Skybridge cropped

How do products end up in stores?

For nearly 20 years I created product labels and packaging. One of my clients, John Matthys, was a great mentor and friend. One of the things he championed was real-life market testing.

What is market testing?

The traditional way to test customer response was with focus groups.

Focus group testing enlists qualified participants who meet certain demographic criteria (age, gender, income levels, etc.). They’re assembled to view and respond to visual, conceptual, or theoretical goods or situations. Clients and research analysts often will watch through a two-way mirror, while participants offer feedback that helps companies anticipate how their products or services will perform.

It’s very expensive.

John realized the huge amount of money his company was paying to conduct focus groups exceeded the cost of actually producing products and placing them onto store shelves. What better feedback is there than getting real-life responses from his actual customers? So that’s what he did.

Market research and intuition

At our store, Alki Surf Shop, my husband, David Horsfall, and I have employed John’s strategy with many of our products. In addition, we also pay attention to trends, and stock inventory compatible with our store’s retro-modern brand and encompassing “Seattle, surf culture, beach and fun.”

Recently I spent four days at the Seattle Gift Show (pictured above). Shows like the Seattle Gift Show are for retail stores and businesses that sell merchandise to consumers. They are not open to the general public. There is an eclectic group in attendance. It’s akin to belonging to a special club where the members have something special in common: they’re all kind of crazy. I say that because retail is not for weenies. There are many easier ways to make money, but they’re maybe not as much fun.

Tiny sample of things we saw at the Seattle Gift Show while shopping for Alki Surf Shop

I personally don’t enjoy shopping for sport. So if I find something I like, I’ll buy 2, 3, or even 9 of the same exact thing.

But the gift show isn’t like shopping for yourself. It’s more like you’re shopping to buy something for a friend, but you don’t know who the friend is, and you don’t know what the friend likes.

So you end up choosing things that you like, or imagine THEY would like. It’s a bit like mind reading. David often says I’m prescient. However, when it comes to buying for retail, it’s a semi-informed roll of the dice.

Shopping to buy for a store is hard work. We have ideas of what we might want, then search through myriad vendors and options. We compare sources, prices, quality and terms. Then if we decide to sell an item, we order it, price it, add it to our inventory, merchandise it, and track its sales.

A Bubb.li Virtual Tour shot in mid-January

Our real-life business education

As retail storeowners, we meet many nice, friendly people from all over the world. The flip side is, we devote so much time to nurturing this thing we’ve birthed, it leaves us with just a fraction of the free time we once had. That means we are spending much of our time with strangers, rather than family or friends.

That being said, we’re fortunate to have friends who are also fellow store and restaurant owners. They understand the relentless work it takes to make a business like ours succeed. They’ve shared their experiences to help us avoid mistakes, and generously given us great advice and support.

There’s a widely quoted statistic attributed to Bloomberg, that says eight out of 10 entrepreneurs who launch businesses fail within the first 18 months. Having recently passed that milestone, and seeing our sales increasing year-over-year, David and I feel slightly more confident about what we’re doing.

It’s a continual learning experience that’s both challenging and fun.

See how it all comes together

We’re gearing up for spring and summer and hope you’ll stop by if you’re in the area. We’ll have new items from the Seattle Gift Show on our shelves, and you’ll have the opportunity to be part of our real-life market testing.

There won’t be any two-way mirrors or research analysts. But you will be greeted with a friendly “Aloha!”

Postscript

This blog post went through seven revisions and was written entirely on a Motorola Droid Turbo 2 provided to me by Verizon Wireless.

It was fun writing in a café with only the Droid, a Bluetooth keyboard and mouse, while curious onlookers stole glances!

Working at Teavana in Seattle’s University Village, home to a Verizon Smart Store Plus

You can learn more about the Droid Turbo 2, the smartphone with the unbreakable screen, by visiting Verizon Wireless.

Disclosure: As a member of a great group of Verizon influencers, I’m invited to share my honest thoughts on cool products to use and test. No additional compensation is provided, nor are favorable comments promised. All opinions are my own.

All Photos @ Terri Nakamura 2016

More about Terri:

Visit her store Alki Surf Shop
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

Racing Bigfoot in the Shadow of Mount St. Helens

September 29, 2015October 11, 2015 / terrinaka / 20 Comments

Imagine running a 200+ mile race in four days, over impossible terrain, with only six hours of sleep.

Some of us think our jobs feel like that!

But in fact, this is exactly what Joe Galioto did, along with 58 other athletes who completed the Bigfoot 200, an extreme endurance run that traversed Mount St. Helens in Washington State.

When Susan Galioto inquired about our AirBNB property in Lewis County, Washington, it was a head scratcher. Based in New Jersey, she wanted to reserve the house for nine days, but for about half the time, it would be empty. She then told me the reason: her husband was coming to participate in The Bigfoot 200, and for the duration of the race, he would be on or near Mount St. Helens, one of the most active volcanos in America.

I did some checking and found out some interesting facts about Bigfoot 200:

Just under 50,000 feet (15,240 meters) of ascent
More than 96,000 feet of elevation change
203.8 miles long, non-stop, point-to-point
Start: Mount St. Helens in the Cascade Mountains; Finish: Randle, WA in the Big Bottom Valley.

When asked if there any races as long or difficult as the Bigfoot 200, race director Candice Burt responded, “Yes. There is the Tahoe 200 and Colorado 200, and other difficult races that are even longer or have extreme weather, like snow or heat. [But] it is my opinion that the Bigfoot 200 is the most difficult 200-miler in the United States.”

Prior to a reservation, it’s important to communicate with our AirBNB guests in real life or by phone. It helps us anticipate issues that may arise, but in addition, it’s a chance to get to know interesting people like Joe and Susan whom we’d otherwise never have a chance to meet. As the race time was growing closer, we nailed down the logistics of getting them the keys and directions, and I mentioned that there is no cell phone service beyond the town of Morton except for Verizon. Fortunately, like us, they were Verizon customers.

The Horsfall House is a 100 year-old farmhouse filled with a sweet spirit.

My husband, David Horsfall, and I purchased the property 25 years ago, when we realized our two young sons were growing up in the city, and had no experience playing in the woods, building fires and doing things that we did when we were kids. There are trails running through the 22 acres of forest, and there are meadows surrounding the house, which is just a few minutes from the Gifford Pinchot National Forest. It’s an easy drive to Mount Rainier and Mount St. Helens, and a great place to get acquainted with nature.

A couple of days before the race, Joe flew into Seattle, then drove two hours to Randle to familiarize himself with the area, and to train and explore. He arrived at the property on September 4th and described his first reaction:

When I first drove up the drive and parked by the house and got out of the car, I felt this incredible surge of energy and emotion, I felt like I belonged there. Not sure if you’ve ever had an experience like this, but it is powerful. I didn’t even go in, I just walked around the property, the house and to the shed and then finally the front porch where I entered. It was like I was revisiting a place I had been before and I was just walking around checking to see that everything was the way I remembered.

Before I unpacked the car, I called Sue and asked if there was any way she and the boys could fly out, I knew it was crazy and far-fetched (but hey, running 205 miles in the mountains was somewhat far-fetched too) – I just felt like I was “home” and they should be there. That they would love this house and property as much as I did, and I was only there for five minutes.

Whenever he is asked how he trains, his typical response is “run lots,” which is funny and obvious, and not far from the truth.

He is a NASM-certified personal trainer, USAC cycling coach, and RRCA running coach, but stresses that regardless of events he enters (and the required training), the needs of his family take priority.

About his preparation, Joe says,

“I make up workouts that don’t require as much time, but attempt to duplicate the same stress my body would be feeling late in a race. Additionally, strength-training, back-to-back training runs and strategic races such as the “Running with the Devil,” hosted by the NJ Trail Series, which consists of running 1.5 miles up-and-down a ski slope for 12 hours, all play a role, but most important of all is mindset — I’m a firm believer that with the proper training and a positive mindset, you can achieve your goals.”

Joe reached the “downtown” Randle area early Sunday morning, and as he walked fast towards the White Pass High School finish line, many people driving by slowed down to say “hello” or congratulate him. He saw the race director, Candice Burt, along with members of her team; photographers; runners who finished earlier; friends he’d met only days before — all clapping and cheering. He continued to fast-walk until the final turn. Filled with feelings of pride, euphoria and gratitude, following a grueling four-day challenge, he began to run. Arms pumping, knees high, he sprinted the last 100 meters and crossed the finish line with his hands in the air. There was never a doubt!

Before heading back to New Jersey, Joe had several hours before he needed to get to the airport. So he made a trip to Alki Surf Shop where David and I were working that day.

Selfie of Joe, Terri and David at Alki Surf Shop in Seattle, WA

Hearing about Joe’s connection to our home, and the exhaustion, hallucinations, and pushing himself to extreme limits to reach the end, was amazing and awe-inspiring. David and I felt fortunate to meet him, and honored to play a small part in such a remarkable achievement.

The finishers:

http://www.ultralive.net/bigfoot200/webcast.php

Joe’s path:

A Spot satellite tracker enabled family and friends to track Joe’s progress

The course was out of cell phone range, so it was critical to be able to have a way of letting others know his location. Joe wore a Spot satellite tracker, which enabled family and friends to track his progress, and if he had needed it, provide emergency responders a way of finding him. Each dot in the photo represented his location. If you see it on the web site, you would see tailed information (such as time of day) when mousing over the dots.

Mount St. Helens crater

Joe approached the Johnson Observation area just prior to sunset, and was treated to the beautiful sight of the Mount St. Helens crater, awash in alpenglow.

Unexpected beauty along the race path

Along the Lower Falls section of the Lewis River (approximately 110 miles into the race), the view of the waterfalls was just incredible.

Traversing boulders

The first section of the race ended in Blue Lake 12 miles away, but required an awesome traverse of the Mount St. Helens’ blast zone boulder field.

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Fixed ropes to scale a steep wall

Climbing out of the canyon and heading towards Windy Pass (approximately 20 miles into the race), required the use of a fixed rope to scale the very steep incline.

And as for Bigfoot? He wasn’t spotted.

Photos and captions by Joe Galioto

Visit us at Alki Surf Shop
Terri Nakamura on Twitter
Alki Surf Shop on Twitter
The Horsfall House on AirBNB
More by Terri Nakamura

When a Decision Doesn’t Fly

July 3, 2015July 19, 2015 / terrinakamura / 29 Comments

Everyone has, at some point, made a regretful decision. Graphic designers love it when they can hit “Command-Z” — Undo! Unfortunately, that doesn’t always fly in real life.

Which leads me to a “tail” of woe about a switch I recently came to regret. It has to do with kites. That’s right — kites.

My husband and I have a beach store in West Seattle, right on Alki Beach and when we opened last summer, we had a great kite supplier. There was a concern, though — they were all the way in North Carolina!

Logistically, shipping merchandise from across the country means the cost of transportation must factor into the selling price. The kites were of great quality, and in spite of the freight charge, they sold well.

But it left us wondering if there was a closer supplier.

We learned one of our local vendors offered kites and they were less expensive. ALSO, they gave us free shipping, which is, in the world of retail, is AWESOME! So we thought we’d give them a shot.

But their kites turned out to be cheaply made and the lack of quality reflected poorly on us, so it was back to the launch pad.

Last month when we were in Yorktown, VA, we discovered a store very similar to ours. They carried kites from our original supplier as well as a variety of kites from an Oregon company — just one state away! The Oregon kites were more expensive, but they were well made and we thought it would be cool to support another Northwest business. So we ordered some!

The problem is, the Oregon kites aren’t selling. They are too expensive.

Ultimately, it was like a Goldilocks déva vu — One vendor was too cheap; one was too expensive, and our first vendor was “just right.”

We had to try the others before we realized just how good we had it. Which meant a happy ending to this tale of #SwitchersRemorse.

PS. As a member of a very cool team of influencers for Verizon Wireless, I received compensation to think of this story in my life, and to write about it 🙂

A tip from my friend, Sara F. Hawkins: If you switched away from Verizon and are regretting it, don’t worry. They’re making it easy for customers to come back. For more information, head over to your local Verizon store and tell them you have #SwitchersRemorse.

A virtual tour of Alki Surf Shop:
http://on.bubb.li/274389aw5ievoklfvbnzzhi/

___________

Porridge courtesy of Wikipedia/commons:

https://upload.wikimedia.org/wikipedia/commons/thumb/6/6e/Denslow’s_three_bears_pg_5.jpg/512px-Denslow’s_three_bears_pg_5.jpg

Alki Surf Shop: http://www.alkisurfshop.com

Terri Nakamura on Twitter: https://twitter.com/terrinakamura

Alki Surf Shop on Twitter: https://twitter.com/AlkiSurfShop

The Horsfall House on AirBNB: https://www.airbnb.com/rooms/1229224

More from Terri Nakamura: http://seattledesigner.blogspot.com/

UE Boom – 16 hours and counting

April 30, 2015May 1, 2015 / terrinakamura / 4 Comments

View of the beach from Alki Surf Shop, April 2015

My beach bum husband and I agree, there are few things more awesome than hanging out at our store on Alki Beach while the sun is shining.

But one thing that makes it even better is listening to music that puts everyone in a great mood.

We had been using a JBL Flip 2 bluetooth speaker to pipe music out to the sidewalk. The music helps people notice us and entices them to come in. We often see people dancing on the sidewalk before making their way up the steps to our store.

Hand-painted signs on the steps

Recently, thanks to @TheOnlineMom and #vzwbuzz, I had a chance to try out the UE Boom bluetooth speaker.

The UE Boom is fantastic!

First of all, the 360° design is a cylinder of sound. There is a rich bass and clarity that makes the sound seem almost dimensional. And the capacity for delivering volume is unbelievable. IT. IS. LOUD.

The beauty of a bluetooth speaker is not having to hassle with cables and cords when pairing with a music source. We had our JBL Flip 2 sitting on an outdoor window shelf, which worked well for its promised 5 hours of battery life.

The plus and minus signs are actual controls for the volume

The UE Boom says its battery lasts for 15 hours. But, guess what? It’s not really true.

When fully charged, the UE Boom kept playing for 16 HOURS. And would probably have kept going, but I finally needed to go to sleep.

What follows is a look at the endurance test I gave the UE Booms’ battery:

9 AM The UE Boom providing the soundtrack to my work day. There is an impressive spectrum of resonant sound. (I could feel the strings vibrate at the end of “I’m Just a Girl!”)

1 PM In my car, I had to turn off my console because it seemed to interfere with the ability of the iPhone to “speak” to the UE Boom. But once I did, it filled my car with sound. I’d never thought about using a bluetooth speaker in a car before, but it made me think it could be great for people who don’t have bluetooth or USB in their cars.

1:30 PM First stop, Unified Grocers, where I had a chance to meet with Al Burleson. My iPhone and the UE Boom kept playing in my car because I wanted the speaker to be in continuous use.

2:30 PM At Alki Surf Shop, we just started selling some Aloha shirts made in Honolulu by Robert J. Clancy. So we needed a cascading arm for our slat wall as well as some nice hangers. That’s where Grand & Benedict came in. That’s where we buy our store fixtures.

3 PM When I finally arrived at Alki Surf Shop, I swapped out the JBL with the UE Boom for the next 4.5 hours until it was time to head home.

Beside amazing sound quality, the UE Boom has a handy little hanging clip on the top which I used to anchor the speaker to the window frame. That way it couldn’t accidentally fall off and hit someone below. But the clip could effectively allow you to suspend the speaker in the air, emitting sound in all directions. It’s a small but a pretty nice little feature.

The hanging option means it’s possible to enjoy 360-degree sound

Another cool option is, you can pair TWO speakers to a single device. That means, if we want to pipe the same music inside the store as outside, we can. And because you can adjust the volume on the individual speakers, you have more music outside than in.

There is a “+” and “-“ on the body, which are graphic elements but also function as the volume controls. They look nice, but they are recessed from the outer surface, and I fear they could become dust collectors. They look like they’d be difficult to clean, so I covered them with a piece of clear packing tape to prevent to keep them free of debris.

7:30 PM I kept the speaker going on my way home, then kept it playing at a low volume throughout the evening.

9 PM The power light apparently turns red when the power is low. By the time I noticed it, it had been going for 12 hours.

The power light turns red when the battery is low

2 AM I don’t know if the volume made any difference in the battery use, but after 16 hours, I was ready to call it quits. Yes, folks, it continued 16 hours, and maybe would have kept going longer if I’d let it. The UE Boom outlasted my capacity to listen!

The UE Boom is one of the most fun, utilitarian and excellent tech gadgets I’ve had a chance to use. It’s twice as expensive as the JBL, but clearly you get more than three times the speaker. If I’d known about it when I was shopping for a speaker, I would’ve gladly paid the difference. If you’re in the market for a bluetooth speaker, the UE Boom is worth every cent.

Alki Surf Shop: http://alkisurfshop.com/

Terri Nakamura: https://twitter.com/terrinakamura

*vzwbuzz is the social media hashtag used by Verizon Wireless.

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Am I Living in a Seinfeld Episode?

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How do products end up in stores?

What is market testing?

Market research and intuition

Our real-life business education

See how it all comes together

Postscript

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