The Caring Economy — Earth Day 2016

 What companies do every day

Earth Day, established April 22, 1970, has become the largest secular observance in the world, and is celebrated by more than a billion people annually. It’s a day where people are more mindful about the environment and reflect on what they can do to help preserve and protect the planet.

But the earth needs our care every day — not just on Earth Day. Here is what a few companies are saying and doing:

Alki Surf Shop 

Having our business on Alki Beach means we have a front row seat to observe Earth Day and the forces of nature. We are aware of the ebb and flow of the tides. We look out at sailboats being driven by the wind, and hear the high-pitched calls of seabirds as they wheel overhead. When the sand is hot, we stick our toes in the cold salt water of Puget Sound – home to an irreplaceable, teeming ecosystem – and gaze up at the snowcapped Olympic Mountains glistening in the sun. And we realize that all of this is interconnected and must be protected for all time. — Kahuna Dave, Beach Bum and CEO, Alki Surf Shop

Alki Beach Sunset © terri nakamura - small

Apple

Apple’s recycling efforts recovered 89 million pounds of materials in 2015, including copper, silver, aluminum, steel, zinc, and $40 million worth of gold.

A commercial featuring Siri and promoting “Liam,” debuted today. Liam is a robot designed to dismantle and recycle iPhones. https://www.youtube.com/watch?v=99Rc4hAulSg

Siri and Liam commercial

Amazon

Amazon is always on the lookout for ways to reduce the company’s impact on the environment.

  • Shipping packages are made from recovered fiber content, and are 100 percent recyclable
  • Amazon incorporates sustainable and eco-friendly materials in their buildings (six of their buildings have been awarded LEED Gold certification)
  • They make “Green” products available to consumers (www.amazon.com/greeAmazon Earth Day Bookn).

Today, Amazon offers “The Four Seasons – An Earth Day Interactive Children’s Storybook” as a free download.

Google

One of Google’s goals for the products they create is to be good for the environment. A few points worth noting:

  • Google has been carbon neutral since 2007.
  • They are the largest corporate buyers of renewable energy on the planet.
  • Their data centers use 50 percent less energy than typical data centers.

“We live on a beautiful planet, and it’s the only one we’ve got,” says Sophie Diao, 2016 Google doodler.

To see a history of Google Earth Day doodles, visit: http://time.com/4304384/google-doodle-earth-day-2016/

Sophie Diao Google Doodler Earth Day 2016

Value Village 

A “clothing spill” appeared yesterday on Alki Beach. Electric Coffin, a creative company whose efforts were sponsored by Value Village, was deployed to create installation art made of discarded/donated clothing. The conical spirals appeared to be “poured” from an oil barrel into a “pool” of colored clothing at the base. Informational oil-barrel lids told more of the story to passersby. The work brings attention to the volume of textile waste generated by people each year, which averages to be 80 pounds per person in North America.

Sidewalk Art - composite © Terri Nakamura-small

Verizon 

In honor of Earth Day 2016, Verizon has made a commitment to plant 50,000 trees this year.

But on an everyday basis, Verizon is a good corporate and global citizen that works to protect our planet as well as better serve their customers. A few statistics of note:

  • Verizon has 206 Energy Star-certified stores, offices and centers
  • 289 of their retail stores are LEED-certified
  • Verizon has reused, repurposed or recycled 50 million mobile devices to date
  • Employees have collected and recycled 2.1 million pounds of e-waste.

Verizon impacts and how to make a difference

 

Whether you did something to honor Earth Day, or if  you did nothing more than enjoy family, friends and colleagues and the world around you, I hope we can all do things in the future to help make it possible to celebrate many more.


Apple, Google and Verizon images sourced at URLs cited; Alki and Value Village images shot by Terri Nakamura, using a Samsung Galaxy 7, courtesy of Verizon Wireless.

I’m proud to participate as a member of Verizon’s social media outreach team. My posts are about my own personal experiences.  No compensation is provided, nor are favorable comments promised. All opinions are my own.

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